Yahoo Publishers Get It In The Rear
Lots of news today about how Yahoo’s going to be testing the use of Google’s AdSense program for the ads it displays in search results. My first thought was that YPN publishers wouldn’t be too happy about this, would they? It’s an admission from Yahoo that their own text advertising program just isn’t good enough to compete against AdSense — something that isn’t really a surprise to most AdSense publishers, but if you’re a YPN fan this must hurt.
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April 10, 2008 | Filed Under AdSense
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One Response to “Yahoo Publishers Get It In The Rear”
As far as I’m concerned, YPN publishers have been getting it in the rear for a long time. Next to AdSense, they’re practically a joke. I only use them on sites where my conversion rate is so low that I don’t want it affecting the rest of my AdSense account. I’m pretty hard-pressed to point out a single benefit of YPN over AdSense. It’s almost as if they are running a beta program there that’s never intended to see the light of day. I hope it changes someday, because good competition could only help sharpen AdSense…but from what I’ve seen, neither Microsoft nor Yahoo can get their heads out of their butts long enough to do it…which is why I think it’s pretty laughable that MS is trying to buy Y!. Google must really be shaking in their boots now, eh? Just think of it…oooh, the lack of innovation and increase in major suckage that would ensue!
http://braindump.chuckbrown.com/putting-food-on-the-table/quicklook-adsense-vs-yahoo-publisher-network-ypn/