Yahoo! Publisher Network now in beta
The Yahoo! Publisher Network (Y!PN), Yahoo!'s answer to Google's AdSense program, is officially in beta according to the following announcement:
Today, Yahoo! Publisher Network launched a new self-serve platform that will provide small- and medium-sized web publishers with easy access to Yahoo! advertising and content. We're very excited about our new offering, not only because it will enable a broader set of publishers to generate revenue from their sites, but also because it can offer publishers access to many of Yahoo!'s other products and properties.
The Yahoo! Publisher Network self-serve platform is currently available as an invitation-only beta. If you haven't received an invitation yet, please be assured that we will be extending additional invitations over the course of the coming weeks and months. Our goal is to learn from the feedback we receive during the initial beta period, refine the platform and add new features, then open the program up to the general publishing community before the end of the year.
I speculated about Y!PN back in March and it's going to be interesting to see how many AdSense publishers switch over to using Y!PN. You won't be able to use the two simultaneously on the same pages. It would be possible to run sites in parallel with the same content and use a different ad program on each site. The trick would be to do it so that you don't get penalized for duplicate content. You could use the robots.txt file on each site to exclude one of the search engines and maybe redirect the crawlers to the correct site. I'm sure someone is going to try this out and run some numbers to see which program works the best. With a book titled Make Easy Money with Google, though, I kind of have to stick with AdSense! I'm sure Google will work hard to keep AdSense competitive with Y!PN.
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