Speaking of the AdSense Economy, today I've received several offers already promoting a new tool called WPMassInstaller, short for “WordPress Mass Installer”. The idea behind WPMassInstaller is pretty simple: it lets you create and run hundreds or even thousands of WordPress blogs running on a single domain against a single MySQL database. You make money by showing AdSense ads and affiliate links on the pages. A clever piece of software, no doubt about it. I'd imagine you could use this along with TagAndPing to really get some blog action going.
When I first heard about this software, I was wondering how in the heck you could update so many blogs without going insane. The answer, of course, is that it includes an RSS-to-blog component that automatically creates new postings based on RSS feeds.
Now, the RSS-to-blog technique is certainly not new. If you look at the Technorati page for my blog you'll see that many of the links back to my blog are from these “autoblogs” — they're taking advantage of my full feeds, of course, to get some quality AdSense-related content into their blogs, though no one's doing it with my permission. This is why I include a nice little bio piece at the end of each of my postings, by the way, might as well get some links back to my site in exchange for my content.
One big problem I see with WPMassInstaller is that the blogs all run on a single domain, making them more susceptible to being banned as a group. The smart thing would be to use install the script on multiple domains and create a small number of blogs — I dunno, maybe 10 to 25? — per domain, with the blogs clustered by topic. So my strategy would be:
- Find a topic (hey, sign up for my free Profitable Niche Discovery course)
- Generate a set of related keywords for that topic (the AdWords keyword tool is a good way to do this as well as Google Suggest Explorer)
- Purchase a topically-oriented domain (ideally including one of the main topic keywords)
- Get it hosted using a good reseller hosting account
- Install WordPress (easy if your hosting service supports Fantastico, you can do it with just a few clicks)
- Install the WPMassInstaller script
- Create 10 to 25 blogs using the keywords you collected earlier
- Subscribe each blog to a Google Blogsearch RSS feed for the blog's individual keyword
- Go back to the first step and repeat with another topic
A variation of this strategy would be to use WPMassInstaller to create targeted blogs that point back to your own blog's feed instead of Google's (or Yahoo!'s, or whoever's…) feeds.
I'm tempted to buy this thing myself and create some blogs pointing back to this one so that I profit more directly from my own work! But I must admit I'm uncomfortable with the concept, though I can certainly appreciate how clever it is. Right now WPMassInstaller can be ordered for $49, with the price going up next week.
There are some funny typos in the sales copy, by the way. I especially like the “coma separated names”, which seems like a Freudian slip to me.
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.