Whitehat VRE Empire: Deploying the First Site

After you’ve created the content for the first site in your virtual real estate empire, it’s time to deploy the site for others to find, especially the search engine crawlers. Here are the basic steps.

  1. Activate the site. By this I mean make sure that all the pages are up and that the site is working. You may have been creating your pages locally on your computer, so make sure everything’s uploaded. Also make sure that there are no broken links and that you can navigate around the site quite easily. Don’t forget to look at your site using a couple of different web browsers to make sure it looks good (or at least OK) for all visitors.
  2. Register the sitemap. Your site should have an XML sitemap and you should register it with Google and Yahoo!. For Google, do it from Google Webmaster Tools, for Yahoo! do it from Yahoo! Site Explorer. Both are free. Remember, there’s no reason not to use these valuable tools when you’re building a completely whitehat network of sites — they provide lots of useful information.
  3. Register the RSS feed. If your site has an RSS feed, register it with as many RSS directories and aggregators as possible. This can be time consuming, and there are free tools out there that will help with the process.
  4. Register with Google Analytics. Add your site to your Google Analytics account, see my Google AdSense and Google Analytics Integration Guide for the details. Or install some other tracking mechanism. You want to be able to see when people are coming to the site and where they’re coming from — especially which keywords or referring pages are giving you traffic.

These few simple steps will get the site “out there”, but they won’t get you much traffic. For that you need to publicize the site, which we’ll get to next time.

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6 Responses to “Whitehat VRE Empire: Deploying the First Site”

  1. Building a Whitehat Virtual Real Estate Empire on July 9th, 2009 10:20 am

    [...] Whitehat VRE Empire: Deploying the First Site [...]

  2. Stephen on July 9th, 2009 3:40 pm

    It is really important to make sure everything is set before making the site live, if you are using platforms such as wordpress you can still do this by using preview and changing the robots txt to not allow search engines until you are ready. Also test in different versions of the popular browsers, one of my sites is loved by people on IE6, no idea why, but when I tested on that version the style sheet looked funny. SO test test test.

  3. fahmi on July 9th, 2009 9:35 pm

    can we up our visitor with this methode?

  4. recycleweb.co.cc on July 9th, 2009 11:18 pm

    how to using Yahoo! Site Explorer?

  5. Math Boy on July 10th, 2009 9:25 am

    Hooray, you’re back with this series!

    One question though, can you recommend a tool for submitting rss feed?

  6. Farayi on July 20th, 2009 3:24 am

    A very handy article to remind one of the importance of covering all the bases. Its impoartant to ensure everything is ready before making the site live.

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