Where's Your 100 kg Gold Coin?
Who says Canada is boring? Today we have the news that the Royal Canadian Mint (the folks who mint the coins in my pocket) is releasing a 100 kg gold coin with a face value of CA$1,000,000. (That's 220 lbs and US$862,366 for you Americans. Note that the real cost is substantially more than the face value.) They claim to have a few orders for it already. Coin dealers think they're nuts.
Maybe. But the gold coin market is very competitive. They're getting a lot of publicity from this. Some buzz and more product awareness is good for them. It's a stunt, absolutely, but it's a good stunt. If you're Larry Ellison or Bill Gates, you could buy one and display it on your coffee table. (I hope the display stand isn't extra.) Heck, you could make it into a coffee table, it's so large.
So where's your 100 kg gold coin? What's the stunt you can pull that will get you noticed? It's not easy, and I certainly haven't figured out what mine is. But if you want to make your mark on the Web with so many others clamoring for the same attention, you have to think up stunts like this.
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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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