What is "blog and ping"?
Someone asked me a question about the so-called “blog and ping” model and what it meant. The idea is quite simple: to get search engines to find your content, you must blog about it and then ping the search engines.
Blog and ping sounds innocent enough, but notice how I've phrased it: “you must blog about it“. Unlike regular blogs, where the blog is the content, the blog and ping model promotes non-blog or stolen content. The typical “blog and ping” blog has postings that do nothing but link to other pages (using keyword-rich links, of course) or that steal their content from other (legitimate) blogs. What's more, the postings are almost always automated, with scripts running at regular intervals to start new blog and ping cycles.
The point of blog and ping is to get pages to rank highly in the search engines and to make money off those pages using advertising (like AdSense ads) or affiliate links. The blog and ping model works (though not as well as it did before — the search engines are getting better at catching it) because the search engines index blog content very quickly. You'll notice, for example, that the search engines have separate submission methods for blog feeds. Blog and ping takes advantage of this speed.
You can learn more about blog and ping by reading Understanding Blog and Ping from The Blog Herald.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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