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Using Alexa to rank Google vs. MSN?

November 21st, 2005 by Eric Giguere Leave a reply »

Previously, I've talked about the relevancy of Alexa rankings as a way to determine how popular a site is. I see that someone takes them seriously enough to track the Alexa rankings of Google.com and MSN.com to notice that Google is about to overtake MSN. Is this cause for excitement?

Probably not. Surely it's already happened. Surely regular users of Google are more likely to use the Google Toolbar and not the Alexa Toolbar. Surely regular users of MSN are more likely to do the converse. So the Alexa MSN numbers are probably skewed up and the Google ones are skewed down.

The blog has a good title, though! :-)

Eric Giguere is the author of Make Easy Money with Google, a real (printed!) introductory AdSense book for non-technical people, available at all fine bookstores. Be sure to download the free sample chapter for more information about the book. Or add it directly to your Amazon shopping cart!

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