Understanding the AdWords-AdSense relationship
Readers wanting a clearer — well, maybe not clearer, but certainly comprehensive — look at how AdSense and AdWords are related should look at the Google AdWords-AdSense Block Diagram, part of the Vaughns 1-Pagers site. Very interesting analysis, definitely worth looking at. Although I describe what AdWords is in Make Easy Money with Google and how it's really the flipside of AdSense, I don't spend a lot of time on it other than using it to find high-paying keywords like “vioxx lawsuit” or “mesothelioma” and their ilk. Vaughns' diagram of the AdWords-AdSense relationship is an interesting study.
Note, however, that Google often changes how AdWords and/or AdSense work at various times, so these kinds of explanations can be incorrect about some of the details. At the high level, though, it seems pretty accurate to me. Check it out!
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