Two uses of AdWords for AdSense publishers
Over at feedbuzzard, Rick talks about taking the plunge and signing up for a Google AdWords account to advertise his site. I'll let you read his AdWords blog entry for the details, including my comment about using AdWords to publicize Make Easy Money with Google.
What Rick's realized, of course, is one of the two uses of AdWords that AdSense publishers can take advantage of. There is another use, however, that is even more interesting, and that's using AdWords to figure out how much a keyword can pay. I discuss both uses, especially the latter, in the book. The interesting thing about using AdWords to determine keyword values is that you can do it without even signing up for an AdWords account — you just run through the first few steps of the AdWords campaign creation process, after which you can abandon the session before you need to commit to spending any money. Definitely worth checking out.
 |
Enjoyed this post? Get free updates by mail or by RSS! |