The proximity effect
Seth Godin's latest blog entry, The Proximity Effect, talks about how competition can benefit sellers because competing wares are found in proximity to each other.
When you think about it, this is exactly what AdSense is all about: advertisements served in proximity to related content. Interesting parallel there, isn't it?
I can only hope that my proximity to Seth's blog (and his bestselling books) can lead to more sales of my own book 
Eric Giguere is the author of Make Easy Money with Google, a real (printed!) introductory AdSense book for non-technical people, available at all fine bookstores. Be sure to download the free sample chapter for more information about the book.
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October 17, 2005 | Filed Under AdSense