The One Answer To All Your AdSense Questions
As an AdSense “expert”, I often get questions from my readers about best practices for AdSense. Everyone wants to know what “the rules” are. How many ad units? Which formats? Which colors? Which keywords? Blog or website?
As it happens, there is a single answer to all of these questions: Test it and see what works for you. It's not the answer they usually want to hear, however.
You've probably heard the saying that “no two snowflakes are identical”, though the accuracy of that statement is up for debate. You can similarly argue that no two sites are identical — even if they look the same, they'll have different traffic patterns, different link graphs, different levels of findability. So what works for me on my site may not work for you on your site, even if our sites appear to be very similar.
Maybe I should setup an autoresponder to answer those questions — it would be trivial to do!
This is not to say that there are no common answers to AdSense questions. For example, I can state quite strongly that horizontal link units placed in the header area of a page work better than vertical link units on most sites. But I can't say that this holds true for all sites. Neither can Google — that's why they never say “doing X will increase your earnings” but instead say “doing X may increase your earnings”.
The problem with testing, of coure, is that it takes time. Time to implement, time to gather meaningful statistics. And it has to be done in small increments — otherwise how do you know which change increased or decreased your earnings?
So watch this space for some useful tips on how to test your AdSense usage to find the right answers for your site.
Sponsored Link: For a complete set of AdSense best practices, read Uncommon AdSense.
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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[...] I’ve written before, the best way to optimize your AdSense earnings is through testing, because every site is different and what works on one site may not work on [...]