The New 200 x 200 Two-Ad AdSense Format
It's been a while since a new ad format's been introduced, but if you login to your console today you'll see a message announcing a new format. Unfortunately, the link they give you doesn't work, and the ad formats page hasn't been updated yet, but look in the drop-down list of formats and you'll see the new “200 x 200 Small Square” format. If you manually change your AdSense code, this is what you change:
google_ad_width = 200; google_ad_height = 200; google_ad_format = "200x200_as";
The small square format supports images and videos or shows two text ads (and hopefully always two text ads). To see what it looks like, visit this page — it's half-way down the page. I like the look of this new ad unit because it's just the right width, it reminds me of the 234 x 60 half-banner that way.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not link to his blog or bookmark it as one of your favorites?
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