The greatest effect on AdSense earnings for international publishers
Quick! If you had to identify the single biggest thing that, as an international publisher, affects your AdSense earnings over time, what would it be? Here are some possible choices to consider:
- the primary language of your site
- the number of advertisers geo-targeting your audience
- the stickiness of your site
- the domain of your site (see today's posting on country-code TLDs)
Or how about:
- none of the above
I chose “e”, because it looks like the single biggest thing that affects my earnings is the US dollar exchange rate! Today I got a measly 1.12CA = 1.00US rate at my bank when I deposited the Google cheque. This is much lower than when I started with AdSense almost three years ago, look at this graph charting the CA-US exchange rates over the last five years:
This is not news, of course, and anyone selling their products to the US knows what the exchange rate can do to their results. On the other hand, it would appear that European publishers are seeing increased earnings. Here's the same chart comparing euros to US dollars:
Well, as we francophones say, c'est la vie. It'll be interesting to see how much I get from Chitika this week, my audited earnings from their program finally broke through the minimum payment barrier. After PayPal takes its graftshare off the top, I'm sure the effective exchange rate will be even lower.
Since there's nothing you can do about exchange rates, this should give you added incentive to work harder at increasing your earnings!
Speaking of hype: (we were talking about Chitika, after all) if any of you fork out the $997 for that Butterfly Marketing course I'd be curious to know what it's really all about. My take is that's it's all about building a big email list with tens or hundreds of thousands of people on it, get them all excited, and then sell them a high-priced product… wait a minute…
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[…] I wrote before in The Greatest Effect On AdSense Earnings For International Publishers, the US exchange rate is one variable that non-US AdSense publishers cannot control, much to their […]
[…] 21, 2007Google Should Switch To Euros As I wrote before in The Greatest Effect On AdSense Earnings For International Publishers, the US exchange rate is one variable that non-US AdSense publishers cannot control, much to their […]