Site loses 44% of Chitika earnings due to auditing!
Not to harp on this (though of course I am), but one of my readers reported a whopping 44% drop in Chitika eMiniMalls earnings after the January audit. This is the biggest drop I've seen so far, others who've mailed me have mentioned a 10-20% drop in earnings. The site owner was very disappointed, to say the least.
More reason for Chitika to speed up the auditing process, as I mentioned a couple of days ago.
I'd be curious also to hear from others about their eMiniMalls earnings in general. I theorized a while ago that post-Christmas earnings would be lower than the pre-Christmas earnings, independent of any auditing issues. I don't really have enough data myself to form a definitive answer to this, as currently I'm only running Chitika ads on the Invisible Fence Guide. I'm working on a couple of more product-oriented sites, so I should have more data in a few months, but that won't help me with the post-Christmas analysis. (If you don't have a product-oriented site, AdSense is by far the better choice for your ad program.) If you have some concrete data either way, I'd like to hear from you… post a comment or send me mail.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense.
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