Some Internet marketers are pushing an e-book called The Adsense Formula. It's really cheap, less than $8 as I write this right now. Should you buy it?
First of all, I have an immediate distrust for any e-book that misspells “AdSense” in its title and throughout its text. It's “AdSense”, not “Adsense”. Same for “AdWords” — it's not “Adwords”. This may seem picky, but small things like this are indicators of quality to me.
Putting the spelling aside, let's look at the e-book itself. It's 97 pages, yes, but with a large font, huge margins and lots and lots of (generally useless) screenshots. So really there's not much text. This is nothing like the pages packed full of information that Affiliate Project X or even my book offer.
At the bottom of each page there's a footer: The Google Adsense Empire Handbook. So this is just a re-titled version of an e-book I've seen before called “AdSense Empire”.
The book makes some dubious recommendations, telling you to look at Traffic Equalizer, for example. It's not recent — no mention of link units or anything.
Take a pass on this one. Read my (free) article The AdSense Formula instead.
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. If you like this posting, why not link to his blog or bookmark it as one of your favorites?