Sales page tun-offs

Sorry, this isn't directly related to AdSense, but it's something that's been bugging me. I'm a member of ListDotCom, which is an opt-in service for Internet marketers (hard to believe I can call myself a “marketer”) looking to build their mailing lists. So every day I get a few emails with various deals, etc. Some aren't bad, but there are definitely a lot of iffy/scammy ones. I find the ones offering to show me how to become an AdSense expert particularly amusing, of course

Anyhow, somebody was promoting Automatic Money Vault, which appears to be a system showing you how to make money by promoting ClickBank products. (I haven't read it, but I bet I can describe the system for you: 1. Join ClickBank; 2. Buy a product; 3. Create an autoresponder sequence promoting said product; 4. Go back to Step 1.) I have no problems with the product, but it reminds me of why I don't like most of the sales pages I encounter and why I had so much trouble coming up with a decent sales page for my niche discovery course.

Here's the part of the sales page I really dislike:

Turn off the browser's JavaScript support and this is what you see:

Whoops, where did the date of the special offer go?

The answer, of course, is that the date is conveniently generated by a bit of JavaScript so that the page always shows the current date. Which implies that the special offer is about to end today, so hurry up and order it already… ick. I just don't like it.

But these tricks work, otherwise they wouldn't be used so much. It makes it hard for those of us who want to push our own quality products without resorting to such tactics.

Sponsored Link: Want to really understand how AdSense works? Buy Understanding the AdSense Patent today. No crap, just some great analysis.

Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.

Comments