Review: SiteStealer

Time for a little break from AdSense to review another Internet marketing product. I’ve gotten some questions about the SiteStealer ebook that’s being promoted right now. At first I thought this was a book about how to frame product sites in order to get affiliate sales without using affiliate links (I show you how to do this in my report How To Cloak Your Affiliate Links, BTW), but that of course was just clever marketing by its creators. They’ve taken the “gangster” approach and have used a lot of innuendo to make it think that you’ll be doing something not-quite-kosher. In some ways it’s reminiscent of the “Rich Jerk” approach, although it’s nowhere near as insulting as the latter.

Banned From ClickBank?

If you believe what the other marketers are saying, this book’s been banned from being sold on ClickBank and on other places. That could well be true. Some of the order stuff I saw made reference to ClickBank, and they offer the same 8-week guarantee that all ClickBank products get, but when you order you actually pay through Paydotcom, which is the refuge of last resort for online marketers. (OK, that’s just my opinion.) If it was banned, though, it’s not because the content is controversial, it’s because ClickBank THINKS the content is controversial — they don’t actually read the ebooks that are sold there, they just look at the sales pages and whatever description the vendors provide. So they probably looked at the SiteStealer sales page (even the name by itself would give them problems) and decided to give it a pass. Maybe. Who knows?

What’s Included With SiteStealer

But who cares how it’s sold, it’s what’s in the package that’s important. SiteStealer is a 75-page ebook delivered in PDF format. (No popups in it, thankfully…) It comes with a number of bonuses (of course), including:

• A set of 229 headlines to use/adapt for your own sales pages.
• Headline Creator Pro, a Windows application that when run asks you four simple questions about the product you want to promote and then generates a whole pile of headlines based on your answers. (It’s kind of fun to use, actually, and you can build some really outrageous headlines with it!)
• The $7 Secrets report and the scripts that go along with it.
• Various on videos on creating your own resale rights product, how Peel Away Ads was promoted, etc.

Stealing Techniques From Others

By now you probably have a good idea about what SiteStealer’s about: selling products online by “stealing” (legally) ideas and techniques from successful Internet marketers. There are 5 “levels” of “theft” that they describe:

1. Grabbing and rewriting winning headlines.
2. Swiping entire sales pages.
3. Swiping the entire business model.
4. Purchasing resale rights to a product.
5. Creating your own products to let others “steal” from you.

So really, SiteStealer compiles and explains various successful strategies used by online marketers, with an emphasis on the resale rights angle (remember GuruSlayer or Dominating ClickBank?).

Who Needs SiteStealer?

This product will appeal mostly to marketers who:

• don’t have a firm grasp of what resale rights are and how to use them effectively, or
• who want specific checklists and step-by-step breakdowns of how to create and market products, or
• who want “behind the scenes” looks at successful product launches.

I must admit that the latter part was what interested me the most, as of course I have my own products to promote and I’m the first to admit that I’ve done a terrible job promoting them. The “Peel Away Ads Deconstructed” video was particularly interesting, since I’m one of the people who actually bought resale rights to Peel Away Ads (PAA) and have been helping them build their empire! The deal with PAA is that although you purchase resale rights, you actually direct the buyers to the product site for order fulfillment after they’ve purchased the product from you. There they get exposed to an upsell and therefore you have an additional opportunity to make money from the customer. Meanwhile, the product creator builds his or her mailing list of customers and is able to keep those customers updated with the latest version of the product. So a win-win situation. (Note that the reseller can still build his or her own mailing list of customers as well.)

The video about building a resale rights product was also quite interesting: it’s still work, but it’s certainly a lot less work than creating your own product. (I know what that’s like!)

You also get a bunch of other bonuses, including process maps and checklists for various Internet marketing techniques and access to more case studies.

All in all, not a bad deal if you’re in the market for this kind of stuff. It’s not really anything new, but the real-world experiences described here and the processes used make it much more usable and worthwhile than things like Day Job Killer, at least in my mind.

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