Comments on: Review: Google Payload

By: Eric Giguere

Eric Giguere — Tue, 13 Nov 2007 21:27:32 +0000

Yeah, that was kind of tongue-in-cheek on my part. I know copywriters say it’s better to be specific, but those numbers do get to be kind of silly, don’t they?

By: Johnny

Johnny — Tue, 13 Nov 2007 20:07:42 +0000

“Aside: why are these headlines so precise? Why not just round it up to $10K/day?”

Because being specific is more believable than being general. This is copywriting 101.

The problem is that many web marketers hype their copy so much that, despite all the standard copywriting tactics, their claims are not believable.

Is it believable that someone who is making ten grand a day would be so willing to share their secret? Even if it’s true, it isn’t very believable.

By: Link Snitch

Link Snitch — Tue, 13 Nov 2007 18:36:22 +0000

Thank you for posting the review. I fall for all the launches and was really torn to buy it or not.

The sales pitch sounded that is was more than pure adsense arbitrage but traffic (no landing page or ads). Thanks for saving my $77.