Review: Cracking the Niche Code
I think that by now I’ve read a gazillion AdWords books, which is why I’ve been writing my Google AdWords case study as a kind of “brain dump” of what I know. And yet I went and bought another one…
Cracking the Niche Code is a new ebook by Lisa Ginger about using AdWords to advertise niche products, although you wouldn’t necessarily know that from the sales page. But that’s what it’s about. It’s over 100 pages long and reasonably priced (for an AdWords ebook) at only $47.
This is not a book about tricking Google or dominating other advertisers. What Cracking the Niche Code does is present you with a simple plan for testing the profitability of a niche with AdWords and a simple mini-site that you host on a generic domain. If it proves profitable, you move the pages over to their own domain and beef up the sales process somewhat. It includes instructions on how to avoid the “Google slap”, which is something I’ll be discussing shortly in the AdWords case study.
Overall, a pretty good book that appeals to those of you who like step-by-step instructions on how to do things. And there’s nothing dodgy about the material, either, unlike some of the more recent books I’ve read.
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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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Comments
3 Responses to “Review: Cracking the Niche Code”
Just curious - after you read a couple of ebooks about AdWords, don’t they all start to sound the same? Why do you need to buy so many?
Partly so I have something to write about, partly to study how other IMers launch and promote their products…
Good idea. I would be interested in what you have found out about good ways to launch and promote a product. I am in the process of creating my first product myself.