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How To Find Profitable Niches

Many AdSense publishers find themselves looking for new topic ideas from time to time. Here’s a quick and easy way to find new niches to explore that relies on the AdWords keyword tool (which is free) and various popular news/interest sites (also free). This techniques give you broad ideas for profitable niches, but it’s up to you to decide if it’s worth pursuing or not.

  1. Build yourself a list of popular news and general interest sites, high-traffic sites whose content changes a lot and is geared towards a general audience. Sites like Yahoo!, Wikipedia and CNN fit the bill. If you’re a techie you might also want to throw in more techie-oriented sites like News.com.
  2. Go the AdWords keyword tool and select Website content under How would you like to generate keyword ideas?
  3. Now on the right type in the URL of one of the sites in your list, being sure to check Include other pages on my site linked from this URL
  4. Press the Get keyword ideas button. The keyword tool will crunch away for a minute and analyze the content of the site you gave it to come up with a list of relevant keywords complete with bidding costs and search volumes.

So what do you do with this information? Some people will tell you to enter a large value for the maximum CPC bid to see which of the niches pay a lot per click. You can do this, but take the values you see with a grain of salt — see my high-paying AdSense keyword lists series for the reasons why. Don’t worry too much about maximum values. Look more at volume and competition estimates. Try bidding down the CPC value to see at what point bid positions shift from the 1-3 range to the 4-6 range.

The goal here is to come up with ideas for things you wouldn’t have thought of yourself while avoiding niches that are obviously going to pay you just a few cents per click. Do this procedure for each of your news/interest sites and do it over the span of a few days and you should come across several potential niche ideas that hold promise.

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August 4, 2008 | Filed Under AdSense 

Comments

12 Responses to “How To Find Profitable Niches”

  1. vishal on August 4th, 2008 9:58 am

    thx for the info . I look forward for more .. Coz i dont know anything about SEO .. I m glad i learnt something today ..

  2. Rishabh Sood on August 4th, 2008 10:26 am

    Thanks for this article. I was able to choose a good niche, I have been thinking about one for more than a week now..
    Thanks again

  3. Mirta Tip on August 4th, 2008 3:02 pm

    I’ve been having problems with low ppc on my website and now I see what was the problem. I’ll use this tool to check better paying niche keywords on my site. I hope I’ll find some good keywords that will give me more than just a few cents per click.

  4. Travis on August 4th, 2008 3:23 pm

    Thanks for the tip, I will have to try that. I already knew about the Google Adword Tool but I always typed in a word instead of using a website.

    What I like to do is type in a good word like Free, or How-To, then you get a bunch of domains. Then I like to download that list, because you can do it on the bottom. Then go to Moniker.com and you can copy that list and put the whole list in the domain search and see which ones are available. But thats what I like to do, I’ll try your idea too!

  5. What Does Google Think Your Page Is About? | The Unofficial AdSense Blog on August 4th, 2008 5:47 pm

    [...] RSS � How To Find Profitable Niches [...]

  6. Smerky on August 5th, 2008 6:15 am

    thank you very much, I think, it s the time to get an adwords ticket.

  7. maduga on August 5th, 2008 7:12 am

    Thanks for the tips.
    This is new to me, I need to learn a lot from your blog. Thanks

  8. Ivan on August 6th, 2008 5:49 pm

    The technique you’ve described is also a very good way of obtaining the keywords that your competition is using in your selected niche.

    Once a niche has been selected, enter the main keyword(s) into Google Search and make a note of the top 10 websites listed by Google. Then use the Google Keyword tool as described above to identify the keywords being used by each website and list them.

    This builds a list of keywords that can be targeted in promotions.

    Ivan

  9. Eric Giguere on August 6th, 2008 6:27 pm

    Good point… it’s indeed a wealth of information.

  10. annuity on August 6th, 2008 7:34 pm

    annuity…

    young,Olaf Spalding.wicker.brink raged,…

  11. qimindra on August 18th, 2008 7:42 pm

    this is the easy way to be targeted in promotions.

    nice tips, thanks

  12. Awesomeness Poster on September 16th, 2008 9:40 pm

    Niche sites are great but in your opinion is it better to go for the more targeted local niche and build up to the bigger keywords or do that in reverse… for example… “make money online” is EXTREMELY competitive…but if you were to do like “Make money online in Chicago” that might be an easier way to get your foot in the door… then again maybe I’m off.
    Thoughts?

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