Private Label Articles (Part 1)
As promised, I'm starting a series on private label articles and related topics. Private label articles are the hot thing being sold by Internet marketers today, so it's worth taking a look at what the fuss is all about. (Be sure, though, to read Understand Your Meta-Market for some perspective on what Internet marketers do.)
Private label articles are articles that are distributed with private label rights, or PLR for short. Simply put, private label rights let you take a product and sell it as if it were your own creation, with you listed as the author/creator/developer. PLR products can normally also be modified as little or as much as the purchaser of the rights wants.
Now, private label rights is not a new phenomenon. Many printed books are written this way — a celebrity or other notable person doesn't have the time or the skill to write a book, so they hire someone else to write it for them and then slap their name on the manuscript. This is called ghostwriting in the publishing industry. The ghostwriter is hired to write, usually gets a flat fee for his or her efforts, and then relinquishes all rights to the material, including the right to being named as the author. (Aside: I've always wondered if the moral rights in some jurisdictions provide a loophole for ghostwriters to claim authorship, despite what the contract they signed says. But that's neither here nor there.)
Internet marketers have sold PLR products for quite some time now, too, with e-books being a favorite product since they're so easily rebranded. (Hey, you can be sure that any e-book that has my name on it was written by me, not someone else.)
Private label articles, though, are fairly new and their popularity can be directly attributed to advertising programs like AdSense and YPN. People who are looking to make a few bucks with those programs need one main ingredient: content. They don't want to write it themselves, so where do they get the content? You got it, private label articles.
More on this shortly.
Sponsored Link: Speaking of resale products, you can get
some for free at Mr. OverDeliver. They're also running a contest to win a fairly expensive traffic marketing package.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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[...] a year ago I wrote a three-part series about private label rights (PLR) articles: What Are Private Label Rights Articles?, The Pitfalls of PLR Articles and The Uses of PLR [...]
[...] a year ago I wrote a three-part series about private label rights (PLR) articles: What Are Private Label Rights Articles?, The Pitfalls of PLR Articles and The Uses of PLR [...]