Obsessed With PageRank?
It happens to all of us: at one point or another, we start obsessing about the PageRank of our sites. PageRank (PR) is the page (not site — PR is about individual pages) ranking algorithm that made Google famous, even though these days it's only one factor among many that Google uses to organize its search indices. In fact, Google will tell you to not worry about your PageRank and to work on creating useful sites that will naturally draw traffic by virtue of their existence. The fact is, though, that webmasters and bloggers (the two groups are different) still obsess over PR. It doesn't help, for example, that the Google Toolbar shows the PR of the page you're on. Nor does it help when tools like the Text Link Ads calculator factor PR into their calculations of how much your site is worth.
So no matter what Google says, there is a perception that PageRank is important, and on the Web perception is often reality. That's why you should spend fifteen minutes to read Danny Sullivan's post What is Google PageRank?.
PR doesn't directly affect AdSense, but it wouldn't surprise me one least to find out that PR affects smart pricing, although I doubt Google would ever admit that. Regardless, it's a great article to read.
Sponsored Link: For a complete set of AdSense best practices, read Uncommon AdSense — for serious AdSense publishers only!
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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