Notebook Keyword Bid Prices (Part 1)
In the US, the day after Thanksgiving is traditionally the start of the Christmas shopping season and one of the biggest shopping days of the year — “Black Friday” is what they call it. I thought we could do some keyword analysis in the month before Christmas and see what’s happening from an advertiser’s viewpoint.
As it happens, I need to buy a new notebook computer, so I’ve been looking at various prices and such online. So let’s start with notebooks. I generated a fairly long list of keywords using the AdWords keyword tool and then ran those keywords through AdSenseAccelerator to get a list of keyword bid values. This is what I came up with:
| Keyword | Bid 1 | Bid 3 | Bid 4 | Bid 6 | Bid 7 | Bid 10 |
| computer forensics | $7.59 | $5.06 | $1.46 | $0.95 | $0.17 | $0.08 |
| laptop security | $4.48 | $3.19 | $1.53 | $1.03 | $0.34 | $0.19 |
| laptop notebook computers | $4.04 | $2.89 | $0.64 | $0.44 | n/a | n/a |
| computer repair | $4.03 | $2.88 | $1.07 | $0.69 | $0.20 | n/a |
| laptop computers | $3.93 | $2.84 | $0.64 | $0.43 | n/a | n/a |
| buy laptops | $3.90 | $2.82 | $0.70 | $0.48 | $0.35 | $0.20 |
| gaming laptops | $3.89 | $2.79 | $0.44 | $0.26 | n/a | n/a |
| buy laptop | $3.84 | $2.60 | $0.57 | $0.36 | $0.20 | n/a |
| computer security | $3.83 | $2.70 | $0.51 | $0.30 | $0.18 | $0.09 |
| bargain laptop | $3.82 | $2.74 | $0.52 | $0.33 | n/a | n/a |
| computer help | $3.82 | $2.72 | $0.81 | $0.52 | $0.26 | n/a |
| business laptops | $3.81 | $2.69 | $0.43 | $0.26 | n/a | n/a |
| laptop pcs | $3.73 | $2.67 | $0.61 | $0.38 | n/a | n/a |
| laptop pc | $3.67 | $2.59 | $0.39 | $0.22 | $0.14 | $0.07 |
| notebook computers | $3.58 | $2.56 | $0.47 | $0.30 | n/a | n/a |
| buy notebook computer | $3.53 | $2.36 | $0.42 | $0.25 | n/a | n/a |
| deals on laptops | $3.43 | $2.47 | $0.62 | $0.40 | $0.07 | $0.05 |
| cheap notebook computer | $3.37 | $2.44 | $0.61 | $0.39 | $0.11 | $0.06 |
| wireless laptops | $3.26 | $2.35 | $0.61 | $0.38 | $0.10 | $0.05 |
| buy notebook | $3.14 | $2.09 | $0.19 | $0.09 | $0.05 | $0.00 |
| cheap notebook | $3.08 | $2.26 | $0.38 | $0.24 | n/a | n/a |
| laptops deals | $3.05 | $2.20 | $0.45 | $0.26 | n/a | n/a |
| small laptop | $3.05 | $2.20 | $0.52 | $0.33 | $0.09 | $0.05 |
| cheap laptop computers | $3.04 | $2.23 | $0.31 | $0.19 | $0.05 | $0.00 |
| laptop sale | $2.97 | $2.19 | $0.37 | $0.23 | n/a | n/a |
| cheap new laptops | $2.95 | $2.12 | $0.90 | $0.62 | $0.52 | $0.31 |
| laptops deal | $2.95 | $2.14 | $0.45 | $0.30 | n/a | n/a |
| small laptops | $2.94 | $2.10 | $0.44 | $0.28 | n/a | n/a |
| laptop deal | $2.92 | $2.12 | $0.48 | $0.34 | n/a | n/a |
| laptop memory | $2.91 | $1.94 | $0.46 | $0.28 | n/a | n/a |
| laptop sales | $2.90 | $2.06 | $0.38 | $0.22 | n/a | n/a |
| gaming laptop | $2.88 | $2.09 | $0.60 | $0.37 | $0.10 | n/a |
| laptops | $2.86 | $2.03 | $0.36 | $0.20 | $0.10 | $0.05 |
| used laptop computers | $2.82 | $2.08 | $0.50 | $0.33 | n/a | n/a |
| smallest laptop | $2.81 | $1.99 | $0.37 | $0.22 | $0.09 | $0.05 |
| cheap laptop | $2.80 | $2.01 | $0.41 | $0.25 | n/a | n/a |
| laptop computer sale | $2.80 | $2.07 | $0.47 | $0.31 | n/a | n/a |
| cheap notebooks | $2.79 | $2.05 | $0.41 | $0.26 | n/a | n/a |
| portable laptops | $2.76 | $1.97 | $0.43 | $0.25 | $0.07 | $0.05 |
| lenovo laptop | $2.75 | $1.98 | $0.15 | $0.07 | n/a | n/a |
| laptops notebooks | $2.75 | $2.00 | $0.62 | $0.41 | $0.22 | n/a |
| thinkpad laptops | $2.75 | $1.97 | $0.12 | $0.06 | n/a | n/a |
| laptop batteries | $2.72 | $2.03 | $0.71 | $0.62 | n/a | n/a |
| laptop repair | $2.68 | $1.92 | $0.42 | $0.24 | $0.09 | $0.05 |
| tablet notebook | $2.66 | $1.93 | $0.31 | $0.17 | n/a | n/a |
| laptop deals | $2.64 | $1.92 | $0.47 | $0.29 | $0.05 | $0.00 |
| laptops for sale | $2.61 | $1.91 | $0.34 | $0.21 | n/a | n/a |
| discount laptops | $2.58 | $1.88 | $0.36 | $0.23 | n/a | n/a |
| computer deals | $2.56 | $1.79 | $0.34 | $0.20 | n/a | n/a |
| notebook sale | $2.55 | $1.86 | $0.32 | $0.18 | $0.05 | $0.00 |
| notebook deals | $2.51 | $1.83 | $0.59 | $0.38 | n/a | n/a |
| low cost laptops | $2.49 | $1.83 | $0.46 | $0.28 | n/a | n/a |
| lap tops | $2.49 | $1.81 | $0.27 | $0.15 | n/a | n/a |
| computer recycling | $2.48 | $1.79 | $0.42 | $0.25 | $0.10 | n/a |
| computer training | $2.47 | $1.76 | $0.29 | $0.15 | n/a | n/a |
| discount notebook | $2.39 | $1.74 | $0.31 | $0.19 | n/a | n/a |
| computer desks | $2.38 | $1.73 | $0.51 | $0.34 | $0.06 | $0.05 |
| new laptops | $2.37 | $1.72 | $0.28 | $0.16 | n/a | n/a |
| computer monitors | $2.37 | $1.69 | $0.40 | $0.25 | $0.07 | $0.05 |
| gaming notebooks | $2.35 | $1.71 | $0.40 | $0.23 | n/a | n/a |
| refurbished laptops | $2.33 | $1.72 | $0.40 | $0.24 | n/a | n/a |
| computer desk | $2.32 | $1.69 | $0.47 | $0.29 | $0.06 | $0.05 |
| cheap laptops | $2.30 | $1.66 | $0.34 | $0.21 | n/a | n/a |
| discount laptop | $2.30 | $1.66 | $0.31 | $0.19 | $0.05 | $0.00 |
| new laptop | $2.29 | $1.66 | $0.30 | $0.17 | n/a | n/a |
| lenovo thinkpad | $2.25 | $1.60 | $0.14 | $0.07 | n/a | n/a |
| laptop prices | $2.25 | $1.66 | $0.31 | $0.19 | n/a | n/a |
| best buy laptops | $2.20 | $1.59 | $0.32 | $0.19 | n/a | n/a |
| laptop power supply | $2.18 | $1.58 | $0.45 | $0.29 | $0.18 | n/a |
| bargain laptops | $2.17 | $1.59 | $0.31 | $0.20 | n/a | n/a |
| free laptop computer | $2.10 | $1.54 | $0.46 | $0.34 | n/a | n/a |
| laptops uk | $2.10 | $1.50 | $0.35 | $0.21 | n/a | n/a |
| wireless laptop | $2.08 | $1.50 | $0.28 | $0.15 | n/a | n/a |
| laptop stands | $2.02 | $1.50 | $0.75 | $0.52 | $0.19 | $0.11 |
| laptop mount | $2.00 | $1.46 | $0.63 | $0.41 | $0.16 | $0.08 |
| best notebook | $2.00 | $1.47 | $0.30 | $0.17 | n/a | n/a |
| refurbished laptop | $1.99 | $1.47 | $0.39 | $0.23 | $0.08 | $0.05 |
| laptop hard drives | $1.99 | $1.44 | $0.37 | $0.23 | n/a | n/a |
| best laptop | $1.99 | $1.46 | $0.34 | $0.19 | $0.05 | $0.00 |
| hp computer | $1.97 | $1.42 | $0.14 | $0.07 | n/a | n/a |
| laptop computer | $1.96 | $1.40 | $0.28 | $0.15 | $0.07 | $0.05 |
| purchase laptops | $1.96 | $1.42 | $0.34 | $0.19 | $0.06 | $0.05 |
| laptop harddrive | $1.92 | $1.36 | $0.35 | $0.21 | n/a | n/a |
| wholesale laptops | $1.91 | $1.40 | $0.42 | $0.27 | $0.10 | n/a |
| cheap computer | $1.91 | $1.39 | $0.37 | $0.23 | $0.05 | $0.00 |
| laptop ram | $1.89 | $1.38 | $0.32 | $0.18 | n/a | n/a |
| computer lab | $1.89 | $1.38 | $0.21 | $0.10 | $0.05 | $0.00 |
| computer jobs | $1.88 | $1.33 | $0.38 | $0.23 | $0.05 | $0.00 |
| computer animation | $1.87 | $1.36 | $0.40 | $0.21 | $0.15 | $0.06 |
| notebook hard drives | $1.86 | $1.35 | $0.36 | $0.21 | n/a | n/a |
| slow computer | $1.85 | $1.34 | $0.55 | $0.35 | $0.18 | n/a |
| computer geeks | $1.84 | $1.33 | $0.43 | $0.25 | $0.13 | $0.07 |
| refurbished notebooks | $1.83 | $1.37 | $0.37 | $0.23 | $0.05 | $0.00 |
| laptop accessories | $1.82 | $1.30 | $0.23 | $0.13 | n/a | n/a |
| laptop parts | $1.81 | $1.33 | $0.41 | $0.27 | $0.12 | $0.06 |
| thinkpad t40 | $1.80 | $1.30 | $0.21 | $0.10 | $0.05 | $0.00 |
| hp laptops | $1.79 | $1.28 | $0.09 | $0.05 | n/a | n/a |
| laptop table | $1.79 | $1.34 | $0.48 | $0.33 | n/a | n/a |
| laptop cart | $1.77 | $1.29 | $0.46 | $0.28 | $0.09 | $0.05 |
| compare laptops | $1.77 | $1.29 | $0.27 | $0.16 | n/a | n/a |
| laptop covers | $1.76 | $1.28 | $0.35 | $0.22 | $0.09 | $0.05 |
| best laptops | $1.74 | $1.26 | $0.29 | $0.16 | $0.05 | $0.00 |
| hp computers | $1.72 | $1.24 | $0.06 | $0.05 | n/a | n/a |
| computer sales | $1.72 | $1.24 | $0.34 | $0.19 | $0.08 | $0.05 |
| laptop desk | $1.71 | $1.24 | $0.31 | $0.18 | n/a | n/a |
| laptop hard drive | $1.70 | $1.24 | $0.29 | $0.16 | $0.07 | $0.05 |
| shop laptop | $1.70 | $1.24 | $0.28 | $0.18 | n/a | n/a |
| laptop notebook | $1.68 | $1.12 | $0.09 | $0.05 | n/a | n/a |
| budget laptops | $1.66 | $1.16 | $0.06 | $0.00 | n/a | n/a |
| computer armoire | $1.65 | $1.23 | $0.69 | $0.49 | $0.23 | $0.12 |
| free laptops | $1.64 | $1.20 | $0.25 | $0.14 | n/a | n/a |
| notebook cases | $1.63 | $1.19 | $0.34 | $0.20 | $0.08 | $0.05 |
| second hand laptops | $1.62 | $1.22 | $0.36 | $0.25 | n/a | n/a |
| laptop notebooks | $1.62 | $1.14 | $0.06 | $0.05 | n/a | n/a |
| refurbished notebook | $1.61 | $1.18 | $0.27 | $0.16 | n/a | n/a |
| computer bags | $1.61 | $1.18 | $0.35 | $0.22 | n/a | n/a |
| computer networking | $1.59 | $1.12 | $0.17 | $0.08 | $0.07 | $0.05 |
| thinkpad x60 | $1.59 | $1.13 | $0.11 | $0.06 | n/a | n/a |
| notebook pcs | $1.59 | $1.12 | $0.14 | $0.07 | n/a | n/a |
| compaq laptops | $1.58 | $1.12 | $0.10 | $0.06 | n/a | n/a |
| buy a laptop | $1.56 | $1.10 | $0.14 | $0.07 | n/a | n/a |
| notebook pc | $1.54 | $1.00 | n/a | n/a | n/a | n/a |
| computer programming | $1.53 | $1.10 | $0.23 | $0.11 | $0.07 | $0.05 |
| thinkpad t60 | $1.53 | $1.09 | $0.13 | $0.06 | n/a | n/a |
| laptop notebook computer | $1.49 | $1.04 | $0.08 | $0.05 | n/a | n/a |
| computer virus | $1.47 | $1.05 | $0.20 | $0.09 | n/a | n/a |
| thinkpad t43 | $1.45 | $1.03 | $0.12 | $0.05 | n/a | n/a |
| thinkpad | $1.45 | $1.03 | $0.15 | $0.07 | n/a | n/a |
| thinkpad t30 | $1.44 | $1.02 | $0.16 | $0.06 | n/a | n/a |
| notebooks | $1.44 | $1.01 | $0.12 | $0.07 | n/a | n/a |
| computer stores | $1.41 | $1.01 | $0.29 | $0.15 | $0.08 | $0.05 |
| laptops computers | $1.40 | $0.98 | $0.09 | $0.05 | n/a | n/a |
| laptop backpacks | $1.40 | $1.03 | $0.56 | $0.40 | $0.15 | $0.08 |
| laptop stand | $1.40 | $1.02 | $0.38 | $0.23 | $0.06 | $0.05 |
| pink laptop | $1.39 | $0.99 | $0.29 | $0.17 | $0.08 | $0.05 |
| laptop sleeves | $1.38 | $1.03 | $0.38 | $0.24 | $0.12 | n/a |
| laptop cases | $1.37 | $1.00 | $0.48 | $0.32 | $0.13 | n/a |
| computer store | $1.36 | $0.98 | $0.18 | $0.08 | n/a | n/a |
| thinkpad t42 | $1.36 | $0.96 | $0.14 | $0.07 | n/a | n/a |
| free laptop | $1.34 | $0.99 | $0.31 | $0.17 | n/a | n/a |
| computer programs | $1.33 | $0.94 | $0.25 | $0.13 | $0.09 | $0.05 |
| notebook computer | $1.32 | $0.93 | $0.12 | $0.06 | n/a | n/a |
| laptop | $1.32 | $0.92 | $0.16 | $0.07 | n/a | n/a |
| gaming computer | $1.32 | $0.93 | $0.25 | $0.13 | n/a | n/a |
| computer laptops | $1.31 | $0.92 | n/a | n/a | n/a | n/a |
| compaq laptop | $1.31 | $0.92 | $0.10 | $0.06 | n/a | n/a |
| laptop bags | $1.29 | $0.94 | $0.42 | $0.27 | $0.11 | n/a |
| quotes from the notebook | $1.29 | $1.24 | $0.10 | $0.00 | n/a | n/a |
| hp notebooks | $1.28 | $0.91 | $0.09 | $0.05 | n/a | n/a |
| lap top | $1.27 | $0.88 | $0.11 | $0.06 | n/a | n/a |
| computer monitor | $1.25 | $0.88 | $0.25 | $0.14 | $0.09 | $0.05 |
| laptops online | $1.25 | $0.88 | $0.16 | $0.08 | n/a | n/a |
| computer cases | $1.24 | $0.91 | $0.31 | $0.19 | $0.05 | $0.00 |
| 17 laptop | $1.20 | $0.86 | $0.27 | $0.15 | n/a | n/a |
| laptop screens | $1.17 | $0.83 | $0.27 | $0.15 | n/a | n/a |
| computer science | $1.16 | $0.82 | $0.12 | $0.06 | n/a | n/a |
| computer software | $1.16 | $0.81 | $0.12 | $0.06 | n/a | n/a |
| notebook hard drive | $1.15 | $0.84 | $0.26 | $0.15 | n/a | n/a |
| compaq presario notebook | $1.14 | $0.80 | $0.13 | $0.06 | n/a | n/a |
| laptop bag | $1.14 | $0.83 | $0.34 | $0.21 | $0.14 | n/a |
| best computer | $1.14 | $0.80 | $0.21 | $0.11 | n/a | n/a |
| computer technology | $1.13 | $0.80 | $0.12 | $0.05 | n/a | n/a |
| laptops sales | $1.12 | $0.78 | $0.10 | $0.06 | n/a | n/a |
| dell financial services | $1.12 | $0.82 | n/a | n/a | n/a | n/a |
| build a computer | $1.11 | $0.77 | $0.16 | $0.07 | n/a | n/a |
| hp laptop | $1.11 | $0.77 | $0.08 | $0.05 | n/a | n/a |
| toshiba hd a2 | $1.11 | $0.79 | $0.27 | $0.14 | n/a | n/a |
| the notebook quotes | $1.10 | $1.04 | n/a | n/a | n/a | n/a |
| laptop speakers | $1.10 | $0.79 | $0.27 | $0.15 | n/a | n/a |
| computer parts | $1.09 | $0.78 | $0.24 | $0.13 | n/a | n/a |
| computers | $1.08 | $0.73 | $0.08 | $0.05 | n/a | n/a |
| used laptops | $1.06 | $0.74 | $0.14 | $0.07 | n/a | n/a |
| laptop skins | $1.04 | $0.75 | $0.34 | $0.19 | $0.14 | $0.08 |
| computer keyboard | $1.03 | $0.72 | $0.21 | $0.11 | n/a | n/a |
| notebook sales | $1.03 | $0.71 | $0.12 | $0.06 | $0.05 | $0.00 |
| hp pavilion notebook | $1.03 | $0.72 | $0.14 | $0.07 | n/a | n/a |
| toshiba laptops | $1.01 | $0.69 | n/a | n/a | n/a | n/a |
| keywords | $1.00 | $0.70 | $0.15 | $0.07 | n/a | n/a |
| toshiba laptop | $1.00 | $0.69 | $0.10 | $0.05 | n/a | n/a |
| computer bag | $1.00 | $0.72 | $0.25 | $0.14 | n/a | n/a |
| toshiba dlp | $0.99 | $0.70 | $0.25 | $0.13 | $0.07 | $0.05 |