So rounded corners are now available to AdSense publishers as a new format option. Rounded corners are the quintessential “Web 2.0″ feature, of course, so this is mostly of interest to publishers who build sites that use lots of rounded corners. For most of us I don’t think it will make a big difference because we turn the borders off — making the roundness or squareness of the borders irrelevant.
What I find most interesting is how the AdSense code has changed to reflect this new feature. A new property is set, as in this example:
google_ui_features = "rc:6";
If you don’t choose any corner style, that line gets left out. Values so far are “rc:0″ for square corners, “rc:6″ for slightly rounded corners, and “rc:10″ for very rounded corners. Out of curiosity (don’t try this at home, folks — remember that you’re not supposed to modify the generated code), I tried different “rc” values and they all resulted in square corners.
It’s interesting that Google chose to implement a “google_ui_features” variable instead of something like “google_rounded_corners”. It looks like they’re going to stuff more user interface (“ui”) features into that one parameter. Wonder what’s next?
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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
Maybe the google cart image can be optional or you can allow or disallow things like the seasonal images they sneak in some times?
Indeed, it will be interesting to see what they come up with next in terms of options.