New AdSense feature: marking relevant (or irrelevant) content
One of the problems that AdSense publishers face is getting Google's crawlers to concentrate on the “right” part of a page in order to choose relevant advertisements. Things like navigation bars can sometimes throw off the relevancy, requiring layout tricks (typically using CSS to “push” the real content up to the top of the page when read by a browser) to ensure that the right ads are chosen. As it happens, Google's new content marking feature makes it easy to tell the AdSense crawler what parts of a page it should concentrate on. This is going to be a boon for pretty much every publisher, and it's really easy to implement — just add a couple of HTML comments to your page and you can immediately highlight the real content. You can also use the feature to hide content from the crawler without affecting the HTML. Check it out!
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