More About AdSense Resurrected
Never has there been such discussion on this blog as the comments I’ve seen in regards to AdSense Resurrected. I’ve been really busy over the last week and a bit buying a new car (when the mechanic calls you up and says your existing car needs work that’s worth more than the value of the car, it’s time to change!) and then traveling to New Brunswick for a short holiday (a 2 day trip that took 3 days thanks to a snowstorm…. at least I got to test out the Volvo XC70’s well-deserved reputation for snow handling) that I really haven’t had much time to respond to these comments. Now that I’m settled for a few days, I can contribute something to the discussion.
Despite what others might tell you, launching any kind of product, whether or not it’s an information product. Even after the product itself is ready — and that often takes longer to do than you plan for — getting the product out the door and into your customers’ hands takes a lot of work. I know all of this because I’ve participated in various product launches at work and on my own. And I’ve watched others go through the process. Having a product (and we’re not even saying it has to be a good product!) isn’t enough. Real life isn’t like Shoeless Joe — it’s not enough to build the product, you have to go out and sell it.
One of the difficulties with product launches is that you have to need to decide on dates for certain things before really knowing if you can actually meet those dates. If you’re selling an online product, you need time to sign up joint venture (JV) partners, to create your affiliate program, to prepare your site(s), to get the graphics done, etc. You also want to build a buzz, to create some excitement, because most of the money you’ll make from your product will be made in the first week — really, the first 48 hours — after the product launch. So you have to get started early and hope you can meet your launch date.
When the launch date arrives and you’re not ready (which happens more than you’d think) you have two options: you go ahead with what you have or else you push off the launch until everything’s ready. Most product creators choose the former: they go with what they have. Because if they don’t, they’ll annoy their JV partners and they won’t sell as much product as they could. Because those JV partners have limited timeslots for promoting products. They promote one product and move onto another. It’s a business, after all, and they only make money when they sell something to their audience. If the product isn’t ready, it screws up their promotion schedule and they’re not likely to promote it again. And no one should fault them for this attitude.
So making the decision to pull the plug on launch is not an easy one to make, because it angers people. It angers JV partners. It angers customers who were waiting for the product to launch. It’s very risky to do. But it’s also the right thing to do in certain cases, no matter what others think.
Let’s be clear here: I’ve never met Mo and Zeila Rich. (Those are pseudonyms, of course.) I’ve had long, extensive email conversations with Zeila, however. It’s these long conversations that have convinced me their product launch is worth waiting for. They’ve revealed the basic tactics they’ve used to me to make their AdSense fortune and I in turn have let them play with my software and made changes to it to accommodate their tactics. In fact, they have a whole list of things they want AdSenseResurrector to do that I haven’t had time to implement yet, which I plan to get to in the coming weeks. We’ve done all of this solely on trust. No lawyers were involved, no money has changed hands. It’s been refreshing to do it this way, and I’m willing to cut them some slack because of it.
But that’s just me, of course. I completely understand why everyone is skeptical. I would be, too, if it weren’t for our conversations. But this isn’t the case where you’ve paid for something and haven’t received anything in return. So my recommendation is to just be patient and wait. I agree the way the launch has been continually postponed is annoying and could have been handled better, but ultimately it shouldn’t matter as long as the product delivers. Will it deliver? Well, I know my software will — I have a good 70 or so customers using its predecessor who are happy with it. And I’ll keep improving it. As for the rest, we’ll just have to wait, but I’m confident at this point that the final product will be useful for a lot of people.
Feel free to leave some comments here if you want to argue these points of have some more questions. I’ll be heading back home in a few days, but until then I have Internet access and can discuss this stuff.
Eric Giguere is the author of several printed books and knows a thing or two about content monetization. Subscribe to his AdSense blog today and never miss any of his insightful comments. And the not-so-insightful ones, for that matter.
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16 Responses to “More About AdSense Resurrected”
Eric, thank you for the post. I do understand about delays in launching, that there is a lot involved. My only gripe (that I posted about before) is that there could have been better communication to all of us about what is going on with the launch. I for one was online Christmas Day waiting for the launch, and felt stupid and left out not knowing anything. I relied on the AR website and this blog for information that didn’t come. And I felt that if there is to be a delay in the launch, it should have been mentioned on the website at least a few days before the launch was to occur. I wasn’t bothered so much that there was a delay, but the fact that I didn’t know about it until after the announced launch date that upset me.
You are right, it could have all been handled better. I am still looking forward to the launch of AR, and am hoping that we can all put these issues behind us and profit from a great product. Thank you again for the post.
Hi Eric,
I agree, I felt very disappointed when the launch turned out to not be a launch at all. I had been waiting a fair amount of time for the (2nd) attempt for it to be released but I’ve learned that patience has its rewards so I’ll keep an ear open and hopefully you will give us notice when the (full) launch will occur. Until then, have a great New Year!
I don’t see what all the fuss is about, it sounds like just another “we made lots of money from AdSense, and so can YOU!” programme, from which the only people who make the money are the ones selling the “how to get rich” guide.
As I said in a previous post, I’ve seen all I want to see about this product and the types of sites it produces, and won’t bother commenting again.
However, it’s a new year…and time to move on to new topics…especially constructive ones.
I think it’s critical to know that whatever we set our hand to do is worth doing. That’s something that can only be decided within ourselves, and it sometimes requires brutal honesty. But once that’s been established, I find that it frequently helps to have a foot firmly planted against one’s backside to keep us moving forward when things occasionally seem overwhelming.
In the last few days, I’ve completely redesigned one of my sites…one which is made up of hand-selected quotes about the importance of character, and the necessity for perseverance and pursuit of excellence in all we do. I hope you find these wise sayings challenging, inspiring and motivating, as I do:
http://ChoiceQuotations.com
Happy New Year, everyone!
So what’s the story with AdSense Resurrected. Weren’t they suppose to release it today?
Please do move on with your lives. We will invite people by batches. If you have not receive an email from us, then it’s not your time yet. We are trying to have control over the access to AR.
Even Eric does not have access to it yet. But he’ll get it from us for free.
The next batch was emailed 1st Jan.
If you can’t wait, please move on with your life.
Zeila
Wow, I never thought I’d see a salesperson tell potential customers to ‘move on with your lives’. Perhaps you should delay your product another few months whilst you take a course in customer diplomacy.
Maybe, we’ll do just that.
Zeila
Dear Zeila,
I am personally willing to wait as long as it takes to learn from your experience. You have no reason to have to tolerate people’s shortcomings online or anywhere else, however I am willing to wait to hear from you and learn from your teachings.
Thank you for your willingness to share with those of us who will do what it takes to win.
Rick,
I am moved by your support.
Thanks
Zeila
Geez… go away for a few days and look what happens!
I must admit I was tempted to delete a few of these comments, but what the heck…. let’s leave them and see what happens…
Eric
Actually I can wait, it all seems worthwhile to me! Zeila Rich, can you tell me if you emailed me a notice for Kim Adair, I hope I did not miss it! Thanks
p.s. At this email address of course!
Hi Kim.
Our PA will be going through the emails for the third batch. I am sorry but Melinda is the only one who knows now. I am sure the third batch will be made up of affiliates and people who have already paid up.
I really hope as a company, we would go forward by end of January to offer this to everyone.
Thank you for the support and encouragement shown so far.
Zeila
Darn! I should have sent my money in:)
Kim,
let me tell you what. I’ll squeeze you in for the third batch if you are already not in. I’ll let my PA know.
Zeila
OH Boy!!!! Merry Christmas again!! Thank you, Thank you:):)