Many pages require many links for indexing
Getting the home page of your new site listed in Google and the other search engines is easy — just submit it to the search engines — but getting all the pages on your site submitted may be more of a challenge, especially with Google. Googler Matt Cutts confirms that even listing all of your URLs in a Google Sitemaps file doesn't guarantee that those pages will be indexed. He says it quite simply: “In general, getting good quality links would probably help us know to crawl your site more deeply.” (See his longish Q&A blog entry for details, it's buried in there.)
So, once again, do your best to garner links back to your site, preferably to specific pages on your site, not just the home page. But don't go buying links, that's a no-no. Sites that sell links risk losing their reputation. It's always better to get “natural” links, especially one-way links from sites completely and utterly unassociated with yours.
Other things help, too. Right now, for example, Google tends to trust sites that have been around for a long time. If you have an old domain that you haven't done much with, consider using it for your next blog/site, even if the domain isn't perfect, because you'll get some extra “Google juice” due to its age. My personal site has been in continuous existence since 1999, which I think has helped it maintain a fairly high PR level. Now if only Amazon would directly link to it and to this site, that would really help…
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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