Comments on: How Low-Paying AdSense Ads Can Dominate Higher-Paying Ads

By: Vilyamky

Vilyamky — Sun, 20 Jan 2008 00:01:55 +0000

By: Scotch

Scotch — Mon, 23 Jul 2007 16:52:38 +0000

Thanks Eric – appreciate the info. I certainly understand better now that there’s no “one layout to rule them all”, so each site must be individually tested.

By: Eric Giguere

Eric Giguere — Mon, 23 Jul 2007 14:33:03 +0000

Hey Scotch, I just put up a post on the fewer AdSense ads topic just for you!

By: Does Showing Fewer AdSense Ads Lead to Higher Earnings? : Make Easy Money With Google And AdSense

Mon, 23 Jul 2007 14:21:24 +0000

[...] my grey matter into action? One of my readers left this question in response to my recent post on How Low-Paying Ads Can Dominate Higher-Paying Ads: I don’t think it enhances the look of a page or the readers’ experience by having the max [...]

By: Scotch

Scotch — Mon, 23 Jul 2007 09:57:09 +0000

Eric – re low-paying ads – can you offer some advice on whether one is likely to earn more by reducing the number of ads on a page? Michael Cheney says go for the maximum ads allowed on a page.

But I see in an article dated May 3, 2007 in Internet Marketing Newswatch, George Katsoudas says: “The fewer Adsense ads … on a page, the higher the average earnings per click for you”.

He goes on to say that if you place more ads on your page, they will show ads that rank lower on Adwords (and are cheaper). Also that “Adwords are generally disproportionately expensive on the top positions”.

So he suggests reducing the number of ads to increase earning per click (although this doesn’t necessarily mean actual earnings will be higher as you could get fewer clicks).

I don’t think it enhances the look of a page or the readers’ experience by having the max number of ads, but from my experience it has increased revenue. However, now with the very low earnings per click I’m getting, I’m wondering if it would be better to carry fewer ads.

By: Eric Giguere

Eric Giguere — Fri, 20 Jul 2007 15:26:32 +0000

Michelle, I'm not sure what your comment has to do with this post. Yes, you can certainly use a div tag to float the ads and set some nice margins... I do this all the time and show how to do it in Uncommon AdSense. It's a simple but useful technique.

By: michelle

michelle — Fri, 20 Jul 2007 14:41:07 +0000

I added this little tidbit of code to get the adsense block to float inline properly.

margin-left;20px;margin-bottom:15px;
margin-right:30px;”>
[then the adsense code]

By: Eric Giguere

Eric Giguere — Fri, 20 Jul 2007 14:32:39 +0000

I would imagine that there's been some kind of trigger that's caused Google to crack down on the MFAs finally, yes. And it may have been an increase in advertiser complaints as well as a decrease in advertisers willing to give the content network a try. I've always advocated opening an AdWords account to see what the "other side" of AdSense is like. See AdSense Tip #10.

By: Better Blogging with Michael Martine

Better Blogging with Michael Martine — Fri, 20 Jul 2007 11:03:39 +0000

Advertisers bid separately for the search and content networks. Many advertisers shun the latter altogether. This leaves fewer ads and lower prices for AdSense publishers.

I wonder if that’s part of the reason Google’s cracking down on MFA/Arbitrage.

Very informative post, Eric! Useful to approach understanding AdSense via AdWords.

By: CFernandes

CFernandes — Thu, 19 Jul 2007 22:23:11 +0000

Hi,
some good points. Especially the part about the quality score. It makes it all the more important to optimize ads to get a high as possible CTR