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Google Lets Advertisers Combine Keyword and Placement Targeting

July 17th, 2008 by Eric Giguere Leave a reply »

AdSense publishers are part of what Google calls its “Content Network”. AdWords advertisers can choose to place ads on the content network, but previously they had to choose between keyword-targeted ads — ads triggered based on the content of a page — or placement-targeted ads — ads triggered based on the domain/URL of a page.

Google is now letting advertisers combine both types of targeting. This lets you effectively target specific pages of a large, multi-topic site by keyword instead of having to list off all the URLs on that site that match your criteria.

It’s a nice feature for advertisers and will make the content network more appealing, which is good for us.

2 comments

  1. Asuka_Aki says:

    Oh man this is good. I have just recently begun paying close attention to adsense. I began using channels and noticing somethings that helped me out. This blog is great and full of pracical info. Cheers.

  2. laostravel says:

    Good Content.
    Useful for me
    Thank you

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