Google Lets Advertisers Combine Keyword and Placement Targeting
AdSense publishers are part of what Google calls its “Content Network”. AdWords advertisers can choose to place ads on the content network, but previously they had to choose between keyword-targeted ads — ads triggered based on the content of a page — or placement-targeted ads — ads triggered based on the domain/URL of a page.
Google is now letting advertisers combine both types of targeting. This lets you effectively target specific pages of a large, multi-topic site by keyword instead of having to list off all the URLs on that site that match your criteria.
It’s a nice feature for advertisers and will make the content network more appealing, which is good for us.
Comments
2 Responses to “Google Lets Advertisers Combine Keyword and Placement Targeting”
Oh man this is good. I have just recently begun paying close attention to adsense. I began using channels and noticing somethings that helped me out. This blog is great and full of pracical info. Cheers.
Good Content.
Useful for me
Thank you