Keyword Elite AdSense Arbitrage Experiment (Part 6)
Please refer to Part 1, Part 2, Part 3, Part 4 and Part 5 of this series before continuing.
Status Update
So the spyware removers arbitrage scenario has been live for a couple of days, and I think I've made a profit. I say I think because I put the wrong custom channel ID on the ads on the page, which means that my tracking for that page was mixed in with the tracing for a completely different site… Obviously I chose the wrong tracking ID from the drop-down list when I generated my code. Oops. So there's a lesson for you, even the guys who generally know what they're doing screw up from time to time!
That said, I think I need to both expand the set of keywords I'm targeting — I'll need to create new AdWords ad groups for that — and tweak the text of the page itself, as I'm not sure it lends itself to much clicking based on the traffic data I can see, even though I muddied the results with the wrong tracking ID.
This is the thing about arbitrage: it takes a lot of fiddling to get it right, and don't be surprised if things don't work at first. Especially because there are three things to play with:
- The keywords you're targeting — do they give you enough traffic? You need lots of traffic to make lots of money with AdSense, arbitrage or not…
- The ad text — is it appealing enough to be clickable?
- The article text — does it leave the user wanting more so that they'll click an ad instead of hitting the “back” button?
If you misfire on any of those, you can either lose money or not make any money at all. I'm going to play around with things and see if I can improve them. It doesn't help that we're flying blind a bit without the explicit details found in the AdSense Arbitrage and Leveraging ebook.
And I'll make sure the tracking's right this time!
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Eric Giguere wrote Make Easy Money with Google and Uncommon AdSense. His goal is to get his AdSense blog into Matt Cutts' blogroll.
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