Keyword Elite AdSense Arbitrage Experiment (Part 5)

And so we continue the series. Please refer to Part 1, Part 2, Part 3 and Part 4 if you haven't been following along.

Step 4: Content Creation (continued)

But first, a few more words about content creation. Someone asked me if it was necessary to use such a simple page template for this to work, especially if it was necessary to use CSS. No, it's not necessary. But I find CSS makes page creation much simpler. You can focus on the structure of the document — title, headings, etc. — without polluting the HTML with <font> and other tags. It makes for much cleaner pages, easier for web crawlers (including the AdSense crawler) to read. And for the humans editing them!

Also, I didn't follow my own advice when choosing the URL for the page, because Synclastic.com/spyware-removal-tips.html exceeds the 35-character limit for AdWords display URLs. The solution was to drop the “.html” part of the URL. This is a common scenario with AdWords, having URLs that are too long, and one strategy is to drop the unnecessary parts of the URL as the “www.” prefix and the “.html” suffix.

Step 5: Advertising the Page

With the page ready, we can now advertise it. You'll need an AdWords account for this, of course.

Assuming you have your account ready, you need two things to start the arbitrage process: text for an ad and a list of keywords. Let's start with the keyword list first, it's easier.

Going back to our initial list of keywords, remember that we chose to focus on spyware removers. That's what we optimized the content for. So that's what we need to optimize our ad for. If you read books like AdWords Miracle you'll learn two important facts:

• Build keyword lists around a single keyphrase
• Include the keyphrase in the ad

The goal is to promote relevancy between the ad and the keywords that will activate it and the page that the ads lands on. If all three are focused on spyware removers then it will cost us less to advertise, because we'll have a higher quality score. Keeping our costs as low as possible is key to making money with arbitrage.

So what I did was use Keyword Elite's filtering tool on the large list of spyware keywords I had built initially (and saved — remember to keep saving your lists as you go along) to exclude all those that didn't have “spyware remover” (note the singular form) in them. I then tripled the list so that the broad, exact and phrase forms of the keyphrase were in the list. I ended up with this list:

a good free spyware remover
a good spyware remover
absolutely free spyware remover
best free spyware remover
bps spyware remover
completely free spyware remover
download free spyware remover
free adware spyware remover program
free downloadable spyware removers
free kazaa spyware remover
free online spyware remover
free spyware remover
free spyware remover download
free spyware remover reviews
free spyware remover software downloads
free spyware remover trials
free trial spyware remover
freeware spyware remover
kazaa cydoor spyware remover
kazaa lite spyware remover
microsoft free spyware remover
microsoft spyware remover
norton spyware remover
powerful spyware remover
safe spyware remover
shareware spyware remover
spyware
spyware remover
spyware remover for mac
spyware remover free trial
spyware remover ratings
spyware remover reviews
spyware remover spy chaser
spyware remover with a free trial
spyware remover"
spyware remover]
webroot spyware remover
where can i fin a free spyware remover
"a good free spyware remover"
"a good spyware remover"
"absolutely free spyware remover"
"best free spyware remover"
"bps spyware remover"
"completely free spyware remover"
"download free spyware remover"
"free adware spyware remover program"
"free downloadable spyware removers"
"free kazaa spyware remover"
"free online spyware remover"
"free spyware remover"
"free spyware remover download"
"free spyware remover reviews"
"free spyware remover software downloads"
"free spyware remover trials"
"free trial spyware remover"
"freeware spyware remover"
"kazaa cydoor spyware remover"
"kazaa lite spyware remover"
"microsoft free spyware remover"
"microsoft spyware remover"
"norton spyware remover"
"powerful spyware remover"
"safe spyware remover"
"shareware spyware remover"
"spyware"
"spyware remover"
"spyware remover for mac"
"spyware remover free trial"
"spyware remover ratings"
"spyware remover reviews"
"spyware remover spy chaser"
"spyware remover with a free trial"
"webroot spyware remover"
"where can i fin a free spyware remover"
[a good free spyware remover]
[a good spyware remover]
[absolutely free spyware remover]
[best free spyware remover]
[bps spyware remover]
[completely free spyware remover]
[download free spyware remover]
[free adware spyware remover program]
[free downloadable spyware removers]
[free kazaa spyware remover]
[free online spyware remover]
[free spyware remover]
[free spyware remover download]
[free spyware remover reviews]
[free spyware remover software downloads]
[free spyware remover trials]
[free trial spyware remover]
[freeware spyware remover]
[kazaa cydoor spyware remover]
[kazaa lite spyware remover]
[microsoft free spyware remover]
[microsoft spyware remover]
[norton spyware remover]
[powerful spyware remover]
[safe spyware remover]
[shareware spyware remover]
[spyware]
[spyware remover]
[spyware remover for mac]
[spyware remover free trial]
[spyware remover ratings]
[spyware remover reviews]
[spyware remover spy chaser]
[spyware remover with a free trial]
[webroot spyware remover]
[where can i fin a free spyware remover]

I created an AdWords ad group called “spyware remover” with these keywords (note that I also threw in “spyware” by itself, just to see how it fared, although technically I should put it in a separate ad group) and created a series of ads like these:

Spyware Removers?
Do you even need a spyware remover?
Not if you follow these tips!
Synclastic.com/spyware-removal-tips

Note that the words you enter into your ad are very critical, as they need to entice the user to click the ad and made it to your page. You'll probably need to play around with several different ad variations and see what works. Just remember to keep the ad very relevant to the landing page (your content page) and the keyword list.

Step 6: Enable the Content Network

One very important fact about this method is that it uses the Google Content Network almost exclusively. The content network consists of sites like yours and mine that display AdSense ad and link units. Prices on the content network are much, much more cheaper than prices on the Google Search Network, for reasons I've explained before many times on this blog.

After you've created your initial ad group, go the campaign settings page for the ad campaign and make sure that the content network is enabled and that separate bids for the content network are enabled as well. What this means is that you'll specify separate amounts for what you're willing to spend on the content network vs. the search network. You can even disable the search network entirely. In fact, you probably should, because even if you want to target the search network you should do so in a separate campaign so that the clickthrough ratio for the content network — which is going to be typically much smaller than that of the search network — doesn't affect your bidding for a good spot on the search network.

What I did, then, was enable the content network for the keywords shown above with a maximum bid price of $0.05. Now let's see what happens.

But that's next time…

Eric Giguere wrote Make Easy Money with Google and Uncommon AdSense. His goal is to get his AdSense blog into Matt Cutts' blogroll.

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