Keyword Elite AdSense Arbitrage Experiment (Part 4)
Boxing day is a big shopping day, but I'm planning on staying home today. Let's
continue with the keyword arbitrage experiment. Again, refer back to
href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment -Part-3.html">Part 3 href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment -Part-2.html">Part 2 href="http://www.memwg.com/blog/adsense/Keyword-Elite-AdSense-Arbitrage-Experiment -Part-1.html">Part 1
AdSense Arbitrage and Leveraging
First, though, I want to state that although I have now actually read Michael
Plante's ebook AdSense Arbitrage
and Leveraging, I'm still going to base this experiment on the information
found only in the free
href="http://www.memwg.com/KeywordEliteAdSenseArbitrage.pdf">AdSense Arbitrage - Still Alive and Well
however. For example, he tells you specifically which
href="http://www.memwg.com/go/keyword-elite.html">Keyword Elite
uses in the different stages of his process. As far as I can tell, he doesn't
leave anything back, and the book has a nice conversational tone to it. I'll do a
full review of it later, but if the arbitrage business is something that interests
you, it's not a bad place to start.
Step 4: Content Creation
To recap, we now have an initial list of keywords to work from:
- spyware
- adware
- spyware anti virus
- anti spyware virus
- about blank
- anti spyware
- anti virus avg
- spyware removers
- spyware remover
- spybot search and destroy
- windows defender
- free spyware
- spyware free
- computer virus
Now our job is to write a small page of content relating to one or more of those keywords. I'm going to focus on spyware removers. Here's what Michael says on page 7 of the report:
… used an article generating
software I own to produce a keyword specific article for some of those high paying
keywords. My keyword density is somewhere in the neighborhood of 6%…. I posted
this article on a domain I already own, under a subdirectory named after the high
paying keyword.
Now, normally using someone else's article isn't recommended, but he makes this
point:
Since my premise here is going
after targeted PPC traffic, I am not concerned about the issue of duplicated
content, since I am not primarily concerned with getting the page indexed.
One important thing he mentions is that he adds an outbound link on the page to
make sure the user has a way of getting away from the page. This isn't strictly
necessary in my opinion, because the user always has the option of hitting the
“back” button to go back. The AdSense terms and conditions only forbid you from
interfering with the user's navigation via the browser buttons. Still, it's not a
bad idea to include such a link. In fact, if you're using someone else's article
instead of your own content then it's often a requirement to include the article's
bio box on the page, which typically includes a link or two back to the author's
website.
Now while I could use software like
href="http://www.memwg.com/adsense-cash-machine-review.html">Desktop AdSense Cash Machine
so I wrote a short article on spyware removal. Here's the link to the
article without any ads on it:
href="http://www.synclastic.com/spyware-removal-text.html">Why You Don't Need A Spyware Remover
If you want to see what the keyword density is like, take the URL for the page
and enter it on this page, the
href="http://www.ranks.nl/tools/spider.html">free Ranks.nl keyword density analyzer
Once I was satisfied with the page text, I moved it to its final URL and
enabled the ads:
Need a Spyware Remover (ad-enabled version)
As you can see, the URL includes the “spyware removal” keyphrase. Remember to keep the AdWords limit of 35 characters for the display URL in mind when you add the page to your site. Alternatively, I could have created a “spyware” or “spyware-removers” subdomain, but I chose to keep it very simple, and it's a free and painless way to test arbitrage scenarios, providing of course you have a domain that is generic enough to use for your content.
I decided to
vary the title a bit, though, and went for “spyware remover” there instead. It's a
good idea to mix up keyword variations whenever you can, which is easy to do when
you're writing naturally. However, you want to write your titles and headings very carefully, because you'll be writing AdWords ads that need to be relevant to the content of the page.
OK, so much for the content, now we need to start driving traffic to the page.
But that's next time…
Sponsored Link: Another good book with detailed instructions is
href="http://www.memwg.com/go/affiliate-project-x.html">Affiliate “Project X”
Eric Giguere wrote
href="http://www.amazon.com/exec/obidos/ASIN/0321321146/ericgiguerecom">Make Easy Money with Google
AdSense. His goal is to get his
href="http://www.memwg.com/blog/adsense/">AdSense blog
blogroll.
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