Keyword Elite AdSense Arbitrage Experiment (Part 1)
A couple of weeks ago in my posting AdSense Arbitrage Explained I mentioned a free report called AdSense Arbitrage - Still Alive and Well that gave a step-by-step account of how one person spent just over $1000 on AdWords to earn over $4000 from AdSense. The report's primary purpose is to sell the Keyword Elite product, which played a big part in the arbitrage's success. I thought it would be interesting to follow the steps outlined in the report and see if we can achieve some similar success.
Step 1: Select a Niche
So what I'm going to do is find three niches that I can use for arbitrage purposes and follow the model Michael Plante (the guy who did the arbitrage) used. Unlike Michael, however, I'm going to reveal one of the niches I'll be pursuing, although for the sake of experimental purity and to keep any clowns from skewing my results one way or another I'm not going to reveal the other two niches. (I reserve the right to pull the “public” niche out of the experiment at any time if I think there's tampering occurring.)
Although Michael didn't reveal his niche, he did say that it was a type of software. I'm going to take a wild guess and assume he was targeting the spyware removal niche. I know from previous research that it's a pretty hot topic. If you look at the ClickBank Marketplace you'll see that spyware removers and registry cleaners dominate most of the top spots in the “Computing & Internet” category. Like I said, a guess, but an educated one: as long as Windows is the dominant operating system, there will always be people looking for spyware and adware removers. A niche where people are willing to spend money is a good niche to be in, something that a lot of AdSense publishers forget.
A caveat here: in the report, Michael mentioned that he tried the same techniques with 4 or 5 other niches and he wasn't successful with them initially. This is why niche selection is critical if your primary purpose is to make money from the niche. Not all AdSense publishers are out to make a living from their sites. The small publishers who are the most successful work in niches that they're passionate about. The trick is to find a passionately profitable niche.
What if I'm wrong about the spyware niche? Well, we'll find out soon enough once we analyze the list of generated keywords. I could be way off with the niche. Maybe Michael actually targeted customer relationship management (CRM) software. We'll see what works…
Step 2: Generate 1000 Keywords
After selecting his niche, Michael used Keyword Elite (KE) to generate a set of 1000 keywords. This is done using what KE calls “Project #1″.
A word about how Keyword Elite works. KE is really five different keyword tools bundled into one software package. (Note that there's nothing in KE that you can't do yourself using other tools or via manual processes. The main reason to buy KE is as a timesaver for keyword research. I prefer to spend my time doing other things than compiling large lists of keywords.) Each tool is called a “Project” for some unknown reason. I think the terminology is confusing, as to me a “project” is something you work on, not a type of tool. But anyhow, maybe that's just the software developer in me talking. Project #1 is the Create a keyword list tool.
Michael gives some details on page 21 of the report on how he generates the initial list of keywords:
… focus on general, one-word terms for the 1st round… and focus on those that are high priced “sell” items, where you will have larger companies, with nice, fat advertising budgets, that are willing to pay those high bids on keywords.
This is great advice. Again, you have to focus your energies on things that people are willing to pay for. And you want a niche where there are advertisers paying good money for the tops spots in AdWords. Remember, you're going to make your money on the difference between what you spend on AdWords to send traffic to your site and what you make back via AdSense. Obviously you need to spend less per-click than what you make per-click, so you need to find gems in the rough — the high-paying keywords among a sea of lower-paying keywords — that you can write your content around.
As I've been writing this, Keyword Elite has been generating me a list of 1000 spyware-related keywords. The generation process takes a while, because I've asked KE to query Google Suggest, Overture, Ask.com and Yahoo as the keyword sources. This takes a good 15-20 minutes depending on what else you're doing with your computer. (Imagine what it would take to do by hand!) In fact, it's not done yet, but here's a sampling (you can see the list as it grows) of the keywords it's generating for me:
- adware free remover spyware
- spyware anti virus
- free spyware download
- spyware remover
- delete spyware
- spyware blocker
- free anti spyware
When it's done, I'll be able to use some of the features of Project #1 to manipulate the list in various ways, such as removing phrases that match certain criteria, adding prefixes and suffixes to the keywords, etc. The point, though, is to generate a large set of keywords that you'll then pass through Project #2 (the keyword analyzer) to see which are the high-paying keywords to focus on.
Join me next time as I move past the keyword generation phase to the keyword analysis phase.
Sponsored Link: You can also use Keyword Elite with Affiliate “Project X” to make money with affiliate selling, as the latter includes some techniques written specifically fo KE owners.
Eric Giguere wrote Make Easy Money with Google and Uncommon AdSense. His goal is to get his AdSense blog into Matt Cutts' blogroll.
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2 Responses to “Keyword Elite AdSense Arbitrage Experiment (Part 1)”
Great Advice
“focus on general, one-word terms for the 1st round… and focus on those that are high priced “sell” items, where you will have larger companies, with nice, fat advertising budgets, that are willing to pay those high bids on keywords”
Really works
Well, has anyone tried AdsenseSpy? This is a piece of software designed specifically for extracting profitable markets based on the competition… The difference is that it is Server side based Php…