Is Google A Search Company Anymore?
I was looking at AdvertisingAge’s Digital Family Trees 2008 chart (it’s a big PDF — you can also view the interactive version in your browser) and once again I was struck by how far Google has drifted away from its core search mandate to become the dominant online advertisement delivery service.
Google isn’t a conventional media company, of course, because it doesn’t produce its own content. Nor is it an advertising company in the strictest sense because it doesn’t do creatives. It in fact bridges the two.
I wonder if at some point working at Google will lose its cachet because of all of this.
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July 5, 2008 | Filed Under AdSense