Inside AdSense Isn't Always Right
A recent post on the Inside AdSense blog about encouraging clicks shows you that even the AdSense team at Google has trouble keeping up with changes to the AdSense program policies. To quote the post:
In addition, publishers are not permitted to label the Google ads with text other than “sponsored links” or “advertisements.”
That's what the old program policies used to say. The new ones aren't as explicit:
May not place misleading labels above Google ad units - for instance, ads may be labeled “Sponsored Links” but not “Favorite Sites”
This is vaguer and a bit more flexible. I reported on this loosening of the labeling rules a couple of months ago and Google's confirmation of the change. It's a bit odd that the Inside AdSense team isn't aware of these changes, but I guess it's the left hand not knowing what the right hand is doing… Of course, if you have any questions at all about what you're doing, the best thing to do is ask AdSense support about it and get the official “go” or “no go” from them.
Sponsored Link: For a complete set of AdSense best practices, read Uncommon AdSense — for serious AdSense publishers only!
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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