Increase AdSense income by truncating your feeds
If you run a blog or otherwise syndicate your content using feeds (like RSS or ATOM), you may be losing out on AdSense income. Why? Because these days many people use special programs called news aggregators to read those feeds instead of reading the content directly off of your blog/website.
Unless you've joined the AdSense for feeds program (which I'll be discussing shortly in my AdSense series for InformIT) you have to realize that every person who reads your content through a news aggregator is not seeing the ads you've got displayed on your blog/site. So you're reducing your potential revenue.
One solution is to only publish truncated versions of your postings, or excerpts from your postings, to the feeds. Then if the reader wants to read the entire article they have to click the “More…” link to get forwarded to the actual site to get the entire text. How you do this depends entirely on the software you're using.
That said, there may be advantages to not truncating your feed. Some people only read “full” feeds. Feeds get indexed quite quickly by Google and other search engines. You might be trying to build a name for yourself. I don't currently truncate the feeds on this site, for example, because I see them primarily as a promotional vehicle for your book.
But again, something to think about.
Eric Giguere is the author of Make Easy Money with Google, a real introductory AdSense book for non-technical people. Be sure to download the free sample chapter.
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