Hybrid Ads: Links in AdSense Ad Units
As you know, Google is constantly testing different ways to improve the earnings of their AdSense ad units. One of the things they’ve been doing lately is embedding link units right into regular ad units, effectively merging the two into a hybrid kind of ad unit. Here’s what it looks like, a screenshot taken from this very blog over the weekend:
You won’t see these too often. Google does split testing on these kinds of changes to see if they work or not. There is no way for you to opt out of these tests, unfortunately, which means that any AdSense publisher can become a guinea pig for Google’s experimentation. Other publishers have reported being forced to display CPA (cost per action) ads, for example.
Anyhow, if you wonder why your ads look different sometimes, that’s why… if these hybrid ads prove to be successful, expect them to be rolled out across the network. They might be made optional in that case. (And they really only work with the banner ads — they need lots of horizontal space.)
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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense. Subscribe to the blog and get free stuff!
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Tags
AdSense, ad units, Google, link units, split testing, testing