As a regular blogger, one of the things I enjoy the most is getting mail from my readers saying how much they enjoy what I write. Which brings me to this list of things you can do to support your favorite bloggers. In no particular order, they are:
- Subscribe to the blog's feed. RSS readership, though imperfect in many ways, is an important measure of a blog's popularity. Having more subscribers encourages a blogger to keep writing, and to write quality material. The blogger can also charge more for advertising, get noticed more quickly by other players in the same niche, etc.
- Write a thank you note. Like I said, it's very gratifying to get notes from readers telling you how much they enjoy the blog.
- Socialize the blog. Things like joining the blog's MyBlogLog community (here's mine), tagging blog postings with Del.icio.us, submitting pages to Digg, etc.
- Comment on postings. Some blogs get a lot of comments, some (like this one) don't. Comments are not an accurate measure of readership, but they are a measure of interactivity and they allow the blogger to have public conversations with the readers.
- Spread the word. If you know some people who are interested in the blogger's topic, tell them about the blog. Or recommend it to others in a public forum.
- Don't ignore the advertising. OK, I have to tread a fine line here because of Google's rules against promoting the clicking of ads. (Remember how I got in trouble with them because of this April Fool's posting?) Not all bloggers have ads, of course, but if they do then pay attention to them once in a while. Ad blindness is hard to undo, but obviously the blogger's looking to those ads for some income, so looking at them once in a while for something that might interest you benefits both of you.
- Buy something from the blogger. If the blogger has a book out, grab a copy (hey, here's mine). Or if they recommend something that you want to buy, use their affiliate link for the purchase. Or send them a donation/tip — some bloggers have “tip jars” just for that. Or subscribe to their newsletter if they have one.
I'm sure there are other ways you can support your favorite blogger, but I think that covers the major ones.
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Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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