How AdSense publishers can keep their noses clean
If you've been an AdSense publisher for a while, you've surely encountered people who complain about being kicked out of the AdSense program for no good reason. While I'm sure there are cases where the publisher was unfairly terminated, I suspect most account terminations are in fact done for valid reasons.
It's your job as an AdSense publisher to keep your nose clean. Keeping your nose clean means:
- If you notice suspicious clicks, report it.
- If you accidentally click your own ads (it happens), report it.
- If your site is suddenly featured on Slashdot, Digg, or some other high-traffic site, report it.
- If you know something (press release, review, etc.) is going to send a lot of traffic your way, report it.
- If you're in doubt about anything, report it.
As far as I can tell, Google takes the guilty-until-proven-innocent approach in its dealings with publishers unless you show a pattern of co-operative behavior. Not waiting until Google notices something — hmm, those earnings are way above normal, I think I'll just let it slide… — greatly increases your chances of not getting your account suspended or terminated.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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