High-Paying Keywords, Part 5 (series)
Let’s continue our discussion about high-paying keywords. In Part 1, we discussed the kinds of high-paying keyword lists. In Part 2, we discussed how keyword lists are created. In Part 3, we discussed the problems with high-paying keyword lists. Part 4 was about keyword popularity. Today we talk about the usefulness (or non-usefulness) of keyword lists.
Why Keyword Lists Are Useful
Oddly enough, Michael Gray’s latest post, No One Wants to be Fat and Poor, doesn’t talk specifically about keyword lists but it hits the nail right on the head. The reason that keyword lists are useful is because they help you find the right money-making topics for your site/blog.
Think about it. You’re sitting at your computer. You know what search terms you type in. You know what you like. But do you know what others are searching for? Are they people just like you? Probably not. So you need help in figuring out what keywords are worth concentrating on, because not all keywords are equal. A good keyword list will show you that Topic A is worth more than Topic B but less than Topic C, at least in a general sense.
Keyword lists also suggest related search terms to you that you might have missed, which is useful for tailoring your content.
Why Keyword Lists Are NOT Useful
On the other hand, you shouldn’t concentrate too much on the actual numbers shown by these keyword lists. As I discussed previously, the values they give you aren’t necessarily indicative of what you’ll get if someone clicks an AdSense ad targeting that keyword.
What the lists are good for, then, is showing the relative values of different keywords, or at least of broad topics. They’re not a “silver bullet” by any means, but given a list of topics to choose from for building a new site, normally you’d go for the one that had the best price-competition ratio.
Nothing startling in what I just said, it should be obvious if you’ve been reading this series. But I hope it helps some of you.
P.S. It figures, afer I go gloating about the wonderful 5-star review someone posted up on Amazon about my book, someone else comes along and gives it 3-stars, complaining that the book is for novices, and that I admit that quite clearly. Not sure why they bothered reviewing the book, then…. Sigh. Someone reading this, please feel free to put up another 5-star review to counteract it! 
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google and the new e-book Uncommon AdSense. He’s also a fan of redscowl bluesingsky.
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