Have you found your weekend (or weekday) niche?
I have about three months of earnings data now on the Invisible Fence Guide, enough to make some conclusions about it. The most interesting thing about the earnings is that they tend to go up, sometimes significantly, on the weekend. Hence our topic today, the weekend niche.
People search for different things on the Internet at different times of the week. On the weekend, for example, people are more likely to spend time searching for leisure activities or for things to do with their house — hence the interest in the Invisible Fence site. On the weekday, in contrast, people are more likely to be searching for things related to work. These are grossly oversimplified and general statements, of course, but there's an element of truth to them.
So when you're looking to start your next site (because if you want to really increase your earnings, you need more than one site — see the two words that can make you rich for what I mean), why not consider building a site that targets the opposite part of the week that your current site targets. It's one way to get yourself a very different audience and to even out your earnings across the entire week.
Eric Giguere is the AdSense expert who wrote Make Easy Money with Google and the new e-book Uncommon AdSense.
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