Happy Easter, get ready for Christmas
As Good Friday is a statutory holiday in Canada, after church I spent my afternoon doing yard work. After cleaning up some of the tree damage a particularly bad ice storm in February had left behind, I then took down our Christmas lights. Which brings us to today's topic: Christmas.
If you want to cash in on Christmas, now's the time to start your planning. Whether you're building a bunch of single-page sites or a comprehensive shopping site, starting now will ensure that everything's in place in the two or three months leading up to Christmas — the prime shopping season. This is especially true if you're going to depend on good search engine rankings — they take time to get in competitive areas.
If you don't have a topic in mind for your site(s), do some research on upcoming trends. A little digging around, for example, got me this report on handset trends for 2006. No one can accurately predict the future, of course, so there's always the chance that something will come out of left field, but an hour of searching will highlight many possible trends for you to focus on. (You'll want to focus on consumer products, of course, since that's what Christmas is all about. [That sounds cynical, doesn't it?]) Once you've got your list of topics, all you have to do (!) is create your content…
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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