Google's DoubleClick Purchase Means Opportunity for AdSense Publishers
Google's acquisition of DoubleClick brings one of the leading online advertising networks into the Google fold. Over the long term this is probably going to mean more opportunity for AdSense publishers, since I expect to see advertisers who use DoubleClick will be given the opportunity to advertise on Google's content network.
What does this mean to you? If you want to tap into this advertising base, you'll probably want to enable image ads (many AdSense sites run text ads only, but DoubleClick advertisers focus on image-based ads) and you'll want to gravitate towards the rectangular formats like 350 by 200 that work well with images and (especially) video. You might also want to make your site available for site targeting by offering up premium positions for advertisers to bid for.
There's still lots of time to do all of this before the floodgates open up, so get cracking now!
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AdSense by reading Uncommon AdSense, my latest book about AdSense.
Eric Giguere is the author of Uncommon AdSense and the award-nominated (that just means it lost!) blog Make Easy Money with Google and AdSense.
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