Google Should Switch To Euros
As I wrote before in The Greatest Effect On AdSense Earnings For International Publishers, the US exchange rate is one variable that non-US AdSense publishers cannot control, much to their chagrin as of late.
Yesterday the Canadian dollar finally reached parity with the US dollar after 31 years of being worth less. (Sometimes much less — a few years back I was getting 45% extra for any US dollar cheques I converted to Canadian funds!) This was really just a side effect of the US dollar’s slide against the Euro.
If you’re a US publisher then this probably doesn’t mean too much to you, but it definitely affects those of us on the outside, as Google’s US-denominated payments are worth less and less to us once they’re converted over. On the flipside, however, non-US advertisers should see their AdWords costs decrease because the conversion to US dollars for bid prices will be cheaper.
Now if only Google would switch to Euros as its base currency for advertising transactions. The exchange rate is much better…
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Eric Giguere is the author of the AdSense book “Uncommon AdSense” and the award-nominated AdSense blog “Make Easy Money with Google and AdSense”. Subscribe to the blog and get free stuff!
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7 Responses to “Google Should Switch To Euros”
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Oh how I agree with you Eric! I’d much prefer Euros, since I’m in Europe. Those US dollar things are fast becoming worth less than monopoly money here.
Hmmm…I wonder if magazine prices will come down now that there is parity. For years they published a price for the USA, such as $5.99, and a Canadian price a little higher, maybe $6.99, right next to it. Going forward there should be just one published price for both countries.
Would be nice, wouldn’t it… I’d love to see the price of books on par with our US neighbours…
Although Adsense provide payment in local currency to the publishers in large number of countries but it shows the earnings in US Dollars in the account. If some current currency converter is provided within the account, it can be of great help to the publishers.
Perhaps, but then the values shown would fluctuate depending on the exchange rate… even values from the same day or prior days. That might freak people out!