Google set to monetize social networking sites
If the AdSense API is not a pipe dream (we're still waiting for official confirmation from Google) then it indicates a concerted effort by Google to increase the reach of its AdSense program and to sign up reams of new AdSense publishers. Which will (despite the overblown worries about click fraud) provide an even larger venue for advertisers, especially those looking to reach the fertile demographics that use social networking and community content sites. Imagine if MySpace were to sign up with this program and allow their pimply-faced users to make a bit of extra cash by showing contextual ads in their profiles? AdWords advertisers could easily run MySpace-targeted campaigns, for example, just by using site targeting.
Done right, and if they can sign up the right sites as partners, this could be a huge money maker for Google. After all, once someone's signed up as an AdSense publisher and they've gotten a taste of what it's like to monetize content, it's inevitable that some of them would branch out to create regular sites and blogs that are monetized via AdSense. And AdWords advertisers would be able to reach an even larger pool of sites, especially some high-traffic hot properties. It'll be interesting to see what happens with this.
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Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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