Google Search-Based Keyword Tool
So I’ve been somewhat distracted over the last week or so playing with Google’s new search-based keyword tool, now in public beta test. SKT is primarily meant for AdWords advertisers, but it’s open to anyone, just like the older (and still active) AdWords Keyword Tool (AKT).
Where AKT is a generic keyword tool for keyword generation based on “seed” keywords or content, SKT tells you (if you’re an AdWords advertiser) what keywords are missing from your campaigns, based on what Google knows about your site and what people are searching for.
I don’t advertise much, but AdSense publishers will find the tool interesting as yet another source of keyword ideas. At the bottom of the SKT home page there’s a link that lets you browse the top keywords across all categories, showing you the top 800 keywords based on different criteria: number of searches, average bid cost to get into the top 3 positions, and competition level. What’s great is that you can drill down into subcategories (and subsubcategories in many cases) and get up to 800 keywords in each of those. It’s a great way to do theme-based research. (I would take the bid prices with a grain of salt, though, they seem high compared to what the other AdWords tools recommend…)
One trick: you can sort the data in ascending or descending order. Note that the data that the “top 800″ keywords varies depending on what you’re sorting on — it’s not a fixed list of the same 800 keywords. And, yes, you can download the lists in spreadsheet format.
Well, have fun with the tool, it’s another piece of the arsenal. And for my American readers, have a happy thanksgiving!
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Tags
AdSense, AdWords, Google, keyword tool, search, search-based keyword tool, skt
Comments
2 Responses to “Google Search-Based Keyword Tool”
Can I use it for YPN?
Great find. I’m an adword advertiser and I find this info very useful. I never realised the keywords I was missing in my campaign.