What Does Google Think Your Page Is About?
In my previous post, How To Find Profitable Niches, I showed how to use the free AdWords keyword tool to find new topic ideas using high-traffic news and general interest sites. But the tool has other uses.
The most interesting use from an AdSense publisher’s perspective is to see what Google thinks your site is about. Actually, it can be more specific than that — you can use the keyword tool to determine what Google thinks of an individual page.
Take All About CRM, a demo site I created with PLRSiteBuilder. If I run its homepage through the keyword tool, I end up with an extensive list of keywords grouped under the following primary keywords:
- customer service
- crm software
- small business
- customer relation
- crm
- customer
- software
Some miscellaneous keywords are also in the list. Most of the keywords are in the CRM category (CRM = customer relationship management), which is what I want. But not all of the keywords it lists are ones I want to target — customer service is too broad a topic, for example. This tool makes it easy to discover if your site is properly targeted or not.
It’s also a good way to determine if your topics are search-worthy or not. Plug in the URL for the Alaska Ferry Travel site and you see keywords like this:
As you can see, the site is right on target keyword-wise, but many of those keywords don’t get a lot of searches.
But so what? If those keywords are super targeted and you can get ranked for them, the small stream of traffic they generate is probably worth more than any other traffic stream.
Contrast those stats to those for the DUI Attorney Finder:
The search numbers here aren’t that hot, either — how many people other than search marketers are really looking for help with drunk driving charges? But look at the competition numbers — way higher. Just from this fact alone you can deduce that per-click revenues for “DUI attorney” type content is going to be much higher than “Alaska ferry” — and much harder to break into.
The ideal is to find keywords that have high search numbers and low competition numbers… while still being profitable. That’s really tricky, because those keywords are far and few between. It requires legwork.
Next we’ll take a look at how to use the keyword tool for effective article marketing.
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11 Responses to “What Does Google Think Your Page Is About?”
I’ve been both buying and selling ads for the past couple of years for a number of sites, and this is the first time I’ve run into this particular tool. Doh! Thanks Eric, this should prove very useful (or maybe just very expensive as I misuse it and overbid on the wrong keywords… either way, hey, new toy).
Nice article.
Great article once again. Higher searches with low competition keywords are the way to go with adsense.
Very usefully article! Thanks!
Nice Article & Useful information. Thanks a lot.
Thanks for this great resource. With this it would be easier to narrow the juicy keywords that can generate traffic and in the long run money!
Thanks
“It requires legwork.”
I think this is possible one of the most important things to note from this great post. Anyone trying to crack in on profitable keywords have got to remember that there will be a lot of work involved in finding your niche.
what is the rule for high competitor? how can we check a certain keyword kompetitor ( but not as adword competitor )?
I tried out the adwords tool to see what google thinks my website is about. The results where intersting, but I really don’t know to make use of the data.
You should keep this info a secret! JK lol. I’ve known and understood this for a while but I haven’t used it like I need to.
Thanks for this good post about it though!
It’s tough to set a theme for your site but I think siloing content with good information architecture is one of the most important things.