Comments on: Google Continues To Target Made For AdSense Sites http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/ Google AdSense Tips and Advice Wed, 17 Mar 2010 11:30:30 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Better Blogging Link Blast for July 13, 2007 | Better Blogging with Michael Martine http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/comment-page-1/#comment-728 Better Blogging Link Blast for July 13, 2007 | Better Blogging with Michael Martine Fri, 13 Jul 2007 15:07:36 +0000 http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/#comment-728 [...] Eric Giguere has posted good, solid thinking about the strategy a blog (or other kind of site) should take when considering using AdSense. Check out Google Continues To Target Made For AdSense Sites. [...] [...] Eric Giguere has posted good, solid thinking about the strategy a blog (or other kind of site) should take when considering using AdSense. Check out Google Continues To Target Made For AdSense Sites. [...]

]]> By: Eric Giguere http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/comment-page-1/#comment-719 Eric Giguere Thu, 12 Jul 2007 17:09:44 +0000 http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/#comment-719 And some of them have probably been scared off by worries about click fraud and high prices, especially since there have been prominent reports in publications like the New York Times about these things recently. Google and the others are taking measures to regain the trust of advertisers, and killing off the spam sites is one step in that effort. And some of them have probably been scared off by worries about click fraud and high prices, especially since there have been prominent reports in publications like the New York Times about these things recently. Google and the others are taking measures to regain the trust of advertisers, and killing off the spam sites is one step in that effort.

]]> By: Peter Davis http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/comment-page-1/#comment-716 Peter Davis Thu, 12 Jul 2007 15:19:47 +0000 http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/#comment-716 My niche (hobbies) seems to have somewhat low CPC. On the other hand, there are thousands of advertisers who think nothing of slapping down ten thousand dollars for a full page layout in print publications. It's certainly more of a challenge to entice some of those dollars from print to the web, but we're riding the wave. It would be easier if more of them were on the crest of the wave, but there aren't many early adopters in the industry, to put it mildly. My niche (hobbies) seems to have somewhat low CPC. On the other hand, there are thousands of advertisers who think nothing of slapping down ten thousand dollars for a full page layout in print publications. It’s certainly more of a challenge to entice some of those dollars from print to the web, but we’re riding the wave. It would be easier if more of them were on the crest of the wave, but there aren’t many early adopters in the industry, to put it mildly.

]]> By: Eric Giguere http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/comment-page-1/#comment-715 Eric Giguere Thu, 12 Jul 2007 15:12:16 +0000 http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/#comment-715 Peter, did you ever investigate the AdSense Premium program? It seems to me with so many pageviews you'd be a candidate. That may be one option to do better. I'm not saying AdSense is the best program for everyone. In fact, I'd say AdSense is weighted towards the long tail more than anything, which means that it's the small publishers -- the ones with page views only in the hundreds or low thousands per day -- that benefit. But if you're in a good niche and you're willing to do some legwork, I'm sure you can find better paying alternative or complimentary ad programs. Peter, did you ever investigate the AdSense Premium program? It seems to me with so many pageviews you’d be a candidate. That may be one option to do better.

I’m not saying AdSense is the best program for everyone. In fact, I’d say AdSense is weighted towards the long tail more than anything, which means that it’s the small publishers — the ones with page views only in the hundreds or low thousands per day — that benefit.

But if you’re in a good niche and you’re willing to do some legwork, I’m sure you can find better paying alternative or complimentary ad programs.

]]> By: Peter Davis http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/comment-page-1/#comment-712 Peter Davis Thu, 12 Jul 2007 13:35:25 +0000 http://www.memwg.com/google-continues-to-target-made-for-adsense-sites/#comment-712 Eric, I think one thing that's happening is that quality publishers using Adsense are sick of seeing continually diminishing returns. I'm sure that this is at least partially to blame on the MFA publishers, if a rising tide lifts all boats, than a receding tide sinks them all, right? A year ago, I was running Adsense on the majority of my website pages. I averaged about 4.5 million page views a month given to Adsense ads. What bothered me was that a year prior to that, I was delivering closer to 2 million page views a month, and my Adsense earnings were not increasing. So, why not give other forms of advertising a try? That's what I did, and quickly found that I can increase my revenues several fold by dumping Adsense. Now, I really don't care if MFA sites are to blame, if I can increase revenue by plastering more and bigger Adsense blocks over my site or whatever. What matters is without changing things, Adsense revenue had decreased greatly considering eCPM, and it's no longer making sense for publishers of quality websites to depend heavily on Adsense revenues. Eric, I think one thing that’s happening is that quality publishers using Adsense are sick of seeing continually diminishing returns. I’m sure that this is at least partially to blame on the MFA publishers, if a rising tide lifts all boats, than a receding tide sinks them all, right?

A year ago, I was running Adsense on the majority of my website pages. I averaged about 4.5 million page views a month given to Adsense ads. What bothered me was that a year prior to that, I was delivering closer to 2 million page views a month, and my Adsense earnings were not increasing.

So, why not give other forms of advertising a try? That’s what I did, and quickly found that I can increase my revenues several fold by dumping Adsense. Now, I really don’t care if MFA sites are to blame, if I can increase revenue by plastering more and bigger Adsense blocks over my site or whatever. What matters is without changing things, Adsense revenue had decreased greatly considering eCPM, and it’s no longer making sense for publishers of quality websites to depend heavily on Adsense revenues.

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