Google AdWords Made Easy (Free e-book)
One of the things I tell AdSense publishers is to spend some time reading about or (better yet) playing with AdWords. Why? Because that's where the money ultimately comes from — the advertisers placing ads with Google via AdWords.
If you are looking to learn more about AdWords, you can download the new 85-page e-book Google AdWords Made Easy by Brad Callen (although annoyingly he refers to it consistently and incorrectly as “Adwords” and not “AdWords”… but don't let that put your off, the content's good). The book is a sales tool for Brad's Keyword Elite product, perhaps the best keyword tool out there today, but the references to Keyword Elite are fairly inobtrusive and you don't need to purchase KE to get value from the book. (The references to KE are almost all the same: Brad shows you how to do something manually and then shows how much more quickly and easily it can be done using Keyword Elite.)
This book, by the way, was previously known as The Player's Guide to AdWords Domination and was available by signing up for Brad's mailing list at www.keywordelite.com.
Although it's not mentioned in the book, don't forget to check out my free Google Suggest Explorer for another free tool for garnering keyword suggestions. Brad's book (and most other books and articles) use the Overture suggestion tool for most of the research, but using both of those along with AdWords' own keyword tool is perhaps the most comprehensive way to create keyword lists for free.
Sponsored Link: Brad also sells a tool called SEO Elite that's worth a good look if you're interested in heavy duty search engine optimization.
Eric Giguere is the contextual advertising expert who wrote Make Easy Money with Google and Uncommon AdSense. You can read this blog by mail if it's more convenient for you, just send a blank email to memwg-blog@aweber.com to subscribe.
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