Comments on: Does Showing Fewer AdSense Ads Lead to Higher Earnings?

By: David Hunter

David Hunter — Tue, 24 Jul 2007 16:22:24 +0000

Thanks very much

By: Eric Giguere

Eric Giguere — Tue, 24 Jul 2007 15:53:27 +0000

Ooops, didn’t really answer the question you asked. No, the link units don’t steal the best ads away from the ad units. The ordering is completely different for the two types.

By: Eric Giguere

Eric Giguere — Tue, 24 Jul 2007 15:52:44 +0000

My experience with horizontal link units is that adding them at or near the top of a page always leads to increased earnings. I’ve never seen earnings go down. Of course, your mileage may vary!

By: David Hunter

David Hunter — Tue, 24 Jul 2007 14:20:58 +0000

Can you cast any light on what happens when you combine a link unit with a regular text ad unit? In particular, if the link unit is first (as they often are across the top of a page), does it steal the best ads from a regular text unit appearing later (e.g. a tower on the sidebar)?

By: Better Blogging with Michael Martine

Better Blogging with Michael Martine — Mon, 23 Jul 2007 23:02:48 +0000

I had read this about ad placement a while ago, but had forgotten all about it. Thanks for the great post to jog my own grey matter! And, of course, way to pimp your book, too!